With his top-of-the-line mattress selling for $750,000 — and featured in the homes of celebrities like Drake — Hästens CEO Jan Ryde has already succeeded on a number of challenges. Still he gave himself one more, promising to write a book when his annual company sales reached $100M. ‘ When Business Is Love ’ isn’t your typical corporate cutthroat how-to manual. Instead Ryde tells the story of his fifth-generation 172-year-old family business going from making horse saddles to the most desired mattresses in the world, and how he guides the company with a combination of passion for excellence and a culture of compassion among the people who work there. I spoke with Ryde at the company’s New York showroom about his business philosophy and his most famous mattress.