This travel concierge's clients are worth at least $100 million. Here's how they do Las Vegas differently — from where to stay to where to eat.

03.10.2024 - 16:12 / insider.com / Mariah Carey / Sienna India / Sienna Charles

When you think of destinations that affluent jet setters might frequent, the likes of London, Paris, and New York's Hamptons probably come to mind.

While you'd be right, you'd also be missing one key destination — Las Vegas.

Sin City isn't just for gamblers, bachelorette parties, and live entertainment enthusiasts. The desert oasis has also become an annual go-to for ultrawealthy tech and finance executives.

Jaclyn Sienna India, founder and CEO of ultra-luxury travel concierge service Sienna Charles, told Business Insider that Las Vegas has become a once-a-year trip for many of the company's clients.

"It's very much a place to fly in private, go for three to four nights with friends, stay at a fabulous top suite, have great dinner reservations, and go to some fabulous shows," India said. "I think people are super into it. It's major."

According to the city's marketing organization, the Las Vegas Convention and Visitors Authority, the Nevada hot spot saw more than 40.8 million visitors in 2023, a 5% increase from the year prior.

But Sienna Charles' clients aren't your everyday travelers.

The company's membership fees range between $75,000 and $150,000. Its clients — which include about 100 families — have an average starting net worth of $100 million, the company claims.

Most are executives of Fortune 500 tech and finance companies, although some (like George W. Bush's family) are world leaders, while others (like Mariah Carey) are celebrities.

Despite these prestigious titles, it turns out the ultrawealthy crave the same Sin City vacation as everyone else.

When they go to Las Vegas, they want to have a nice meal (at Carbone), see an exciting show (with backstage passes), and stay at a fun hotel (Encore's Tower Suites).

According to India, the "only way to stay in Vegas is if you're staying in the Tower Suites in Encore or Fontainebleau's similar experience."

Encore's Tower Suites span up to three bedrooms. The smallest 745-square-foot one-bed option comes with a separate living and dining room, a bathroom with a soaking tub, and twice daily housekeeping with an additional turndown service — all for an average of $690 per day, a spokesperson for Wynn Las Vegas and Encore told BI.

In comparison, the city's hotel rooms averaged about $190 per night in 2023.

Similarly, Fontainebleau's highest-end Fleur de Lis suites starts at $1,250. For the coziest 980-square-foot option, guests can expect a foyer, a living room, 1 ½ bathrooms, turndown service, and a butler.

India finds most hotel wellness programs feel "corporate." However, she is partial to Fontainbleau's Theragun treatment and IV drip station, which is "super on brand because you're in Vegas and you're hungover." (The latter service starts at $135.)