Surveys tips

Many travelers have been thinking of their wellness more holistically since the pandemic, according to surveys in seven countries commissioned by Hilton Hotels and released on Monday.

So much of travel marketing focuses on the transactional, with tons of airtime and budget given to selling hotels and other classic travel products. Yet a mammoth survey of 18,000 travelers underscores how experiences are rising in importance.

Despite lots of vacation rental industry talk about making inroads in attracting more direct bookings, a global survey of property managers and individual hosts reported those percentages were stable, if not decelerating.

High levels of inflation are contributing to a decline in Americans making travel plans for December holidays this year. Almost 43 percent of U.S. adults intend to travel for Christmas, Hanukkah or Kwanzaa, a 4 percentage point decrease from the figure recorded last year, according to a recent survey from travel industry website The Vacationer.

Chinese travelers cite financial constraints over the last three years as the leading reason for not wanting to travel abroad even as China decided to end its zero-Covid policy by easing travel restrictions, according to a report.

Good morning from Skift. It’s Friday, April 7. Here’s what you need to know about the business of travel today.

Most U.S. travelers are interested in going on more environmentally friendly forms of travel, but they’re largely finding it challenging to do so. 

The global score of the Skift Travel Health Index remained stable at 97, as per our latest March 2023 update. This is unchanged from the previous month.