Choice Hotels is about to begin a year-long U.S. marketing campaign to raise awareness for its brands. Ads will air on linear and streaming TV and platforms like Spotify as part of a multi-million dollar effort.
21.12.2023 - 11:54 / theguardian.com
It was at the M6 toll plaza that I realised just how much I relied on my phone. An old-fashioned paper poster read: “No phone payments, card only.” I hadn’t used my physical bank card since before Covid. Cue me causing a major hold-up at the barrier, as I raced round to the car boot and rummaged through bags trying to find it.
I was on my way to try out a three-night “digital detox” in an off-grid cabin in the Cheshire countryside with my partner and three-year-old. The idea was to escape from the madness of the Christmas season. Unplugged has a selection of traditional, insulated cabins around the country, but until now they have been aimed at solo travellers or couples. After visitor feedback, though, this particular one (Luna, between the villages of Tarporley and Kelsall) had been enlarged with a single bed for a child.
When we arrived at about 7pm, I was again reminded how much I rely on my phone. We’d forgotten to bring head torches to light the muddy path from the parking spot to the cabin and so, determined to do things “analogue”, we made our way along the trail by the light of the moon, our luggage slung in the wheelbarrow provided.
Once inside, with the fire lit (the only source of heat, sorely needed in temperatures falling to -2C), and our son tucked up in the single bed (impressively hidden in a corner away from ours), we shut our phones away in the lockbox and sealed the key in an envelope to further prevent temptation. In lieu of modern tech, a Polaroid camera, a cassette player, an old Nokia phone (for calls only) and boardgames are provided.
The cabin was light, airy and much larger than I expected – easily accommodating three of us – with light wood walls, picture windows and blackout blinds. Our double bed was generous, the tiny kitchen had all we needed, and the bathroom consisted of a compost toilet (surprisingly smell-free) and a shower with toasty warm water (vital in an unheated bathroom).
Before coming to Luna I had spoken to Unplugged co-founder Hector Hughes, who worked with tech start-ups, suffered burnout, went on a retreat in the Himalayas and became convinced that everyone could benefit from a digital detox. I couldn’t argue when I was forced to Google “how to turn off an iPhone”, much to my android-loving partner’s amusement.
“When we started we only had one cabin and used to personally meet guests for check-in before driving off with their phones,” Hector said. “Now with 22 cabins across the UK it’s impossible, though people say being able to lock them away is enough.”
I already missed mine. “Scrabble?” my partner asked. I soon spelled out the word “b-o-r-e-d” earning a triple word score.
I slept fitfully, mulling over the messages I might be missing, emails left
Choice Hotels is about to begin a year-long U.S. marketing campaign to raise awareness for its brands. Ads will air on linear and streaming TV and platforms like Spotify as part of a multi-million dollar effort.
easyJet and easyJet holidays have revealed the latest travel trends for 2024 as bookings took off during the first days of its biggest ever Big Orange Sale, offering up to 20% off over two million seats across Europe and up to £300 off package holidays until 5 February 2024. Flights to Amsterdam, Paris, Geneva, Alicante and Malaga from the UK proved to be the most popular during the sale’s first week, while Hurghada in Egypt, Rovaniemi in Lapland and Milan are among the destinations to have experienced the greatest rise in popularity compared to 2023. Since the launch of the sale, destinations including Prague, Nantes, Berlin, Bilbao and Verona also increased in popularity for Brits compared to 2023.
Jet2.com and Jet2holidays are on the countdown until their first flights depart from Liverpool John Lennon Airport, with operations starting in exactly three months The UK’s largest tour operator and third largest airline will start operating flights and holidays from Liverpool John Lennon Airport in exactly three months, with a flight to Tenerife signalling the start of operations from the airport. To mark the special occasion, Jet2.com and Jet2holidays have promised exciting plans at the airport for their first day.
The collaboration between LUX Interactive and Red Roof Inn signifies a significant leap towards digital transformation, showcasing a commitment to leveraging technology for business elevation. The migration to Tridion Cloud heralds a new era of efficiency, scalability, and innovation for RRI’s digital infrastructure.
These dull, wet winter days are the perfect time to reminisce about sunny breaks spent on favourite beaches in southern Europe – and to plan future trips. Whether you love shingle and rock, busy town sands, or secluded coves at the end of a glorious hike, we’d love to hear about your golden discoveries. Is there a particular beach that you long to go back to? Don’t forget to mention any great beach bars and places to eat at or stay in on your shoreline travels.
Top five destinations for flight bookings during the first week of the Big Orange Sale were Amsterdam, Paris, Geneva, Alicante and Malaga.
14% of Brits plan to search for and 12% plan to book a holiday during the festive season.
Exclusive research conducted by ATOL for ‘Sunshine Saturday’ shows that our appetite to travel remains as strong as ever, with almost three in five of us (56 per cent) planning to go overseas this summer, and just over half (51 per cent) planning to go abroad more than once in 2024.
Jet2.com and Jet2holidays announced they would launch their award-winning flights and holidays from Liverpool John Lennon Airport back in May this year, marking the latest stage in their continued growth and success story.
Discover VentureOut: The AI-powered outdoor app with a unique ad-free social platform. Plan, record, and share adventures like never before.
South Korea is embracing the “workcation” trend to launch a digital nomad visa: It starts January 1 and lets digital nomads stay for up to two years.
South Korea has this week announced its plans to unroll a new digital nomad visa starting on January 1, 2024. The visa will allow foreign residents to stay in the country for up to two years while working a remote job back home.