Minister of Tourism, Hon. Edmund Bartlett departed the island today for Dubai, United Arab Emirates (UAE), to participate in the highly anticipated Arabian Travel Market (ATM) 2024 trade show.
He will be joined by Director of Tourism, Donovan White and other representatives from the Jamaica Tourist Board (JTB) for the prestigious event, which runs from May 6-9, 2024. The ATM is a global event focused on fostering growth and opportunity within the Middle Eastern travel and tourism industry. This year’s theme, “Empowering Innovation - Transforming Travel Through Entrepreneurship,” underscores the event’s commitment to exploring innovative and sustainable tourism trends. Minister Bartlett emphasised the importance of Jamaica’s participation in the ATM trade event, saying: “Participation in the Arabian Travel Market is a key part of our global marketing strategy.” He continued, “There is no other event quite like it, offering an unparalleled platform for exposure and establishing valuable connections within the Middle Eastern travel industry.
We look forward to engaging with a diverse range of stakeholders, including media outlets, tour operators, airlines, and potential investors, all with the goal of fostering new collaborations and propelling further growth in Jamaica’s tourism sector.” “This year’s focus on entrepreneurship within the context of innovation and sustainability is particularly timely. Jamaica is a bedrock of creativity and talent, and we are eager to showcase the unique experiences offered by our homegrown tourism entrepreneurs,” the tourism minister added. Minister Bartlett’s schedule in Dubai is packed with high-level engagements designed to strengthen Jamaica’s position in the Middle Eastern tourism market. With this in mind, the tourism minister will be actively engaged with the media throughout the event to promote Destination Jamaica.
He will participate in a series of interviews, with media entities such as Al Khaleej, a leading Arabic language newspaper, and Seyyaha.com, a prominent travel and tourism website in the region. He will also participate in an interview with CNN Business Arabic, as well as Sky News.
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