UAE Shows Highest Room Revenues in Global Hotel Alliance's Latest Results

17.07.2024 - 15:55 / skift.com / Josh Corder

The UAE-born Global Hotel Alliance (GHA) has posted combined room revenues of $1.3 billion for the first six months of this year, 18% more than in the first half of 2023.

Founded in 2010, Global Hotel Alliance acts as a booking platform and a loyalty scheme for a network of small and independent hotel groups. While its number of loyalty members is just over one-tenth the size of Marriott’s – around 27 million members – the majority of the hotels working with GHA are luxury names.

GHA represents 40 brands with more than 800 hotels in 100 countries. Member brands include Leela Hotels, Kempinski, Corninthia, Minor Hotels and Capella. GHA’s business model is to help hotels rely less on third-party booking platforms while increasing their global reach online.

Here are some other key stats from GHA’s first half of the year:

While GHA is based in the UAE, it’s largely an international business. In terms of feeder markets for stays, the UK and U.S. guests were on top. GHA loyalty members in the U.S. delivered more total room revenue than any other market ($110 million) with 72% of that attributed to overseas trips, while UK members generated the second highest total room revenue ($69 million), 87% of which was international.

Looking at individual markets, it was UAE hotels that generated the highest room revenues for the period. Within the UAE, Italy, the UK and Russia were its top feeder markets. Singapore was the second most popular destination, driven by members in China and Australia.

The average price of a hotel room in Dubai right now is $160, according to the city’s tourism department.

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