Experiential travel as a motive for a holiday has increased by 8 percentage points globally since 2019, with motivations to visit Europe following a similar pattern.
14.12.2023 - 15:57 / skift.com / Ras Al-Khaimah / Josh Corder
The upcoming Gulf Cooperation Council unified visa, which would ease crossing borders like in the Schengen Zone, is forecast to supercharge inter-regional travel in the Gulf states, according to Ras Al Khaimah’s tourism boss.
Raki Phillips is CEO of the emirate’s Tourism Development Authority (RAKTDA) and is entrusted to boost travel and tourism in a once lesser-known emirate 45 minutes from Dubai. The northern emirate would be one of the biggest winners from the unified visa, and it has already begun collaborating with neighboring Oman to prompt travelers to explore the Gulf.
“This new Schengen-style visa is huge for [GCC] tourism and Ras Al Khaimah will see a huge benefit,” said Phillips at the Skift Global Forum East 2023.
“There is nothing more important than a collaborative approach. We should compete collaboratively. In this part of the world, we want to be collaborative. That could mean visa processing, hotels, and airlines.”
The goal is to ease the hassle of travel.
“We have to take away the burden of travel. We want to find those friction points and eliminate them. Travel must be more accessible.”
The visa between Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait and Oman was approved by ministers in October 2023 and would roll out either next year or 2025.
This visa was first mentioned in May 2023 at a conference in Dubai, where the countries’ ministers shared their hopes to unite the GCC so tourists would consider cross-country travel like they do in Europe.
Travel between emirates and Gulf countries would support RAKTDA’s lofty goals to triple visitor numbers by the end of the decade.
Phillips said: “We’re building a foundation now to triple our tourists by the end of the decade. We can move fast, we can pivot, we can make deals happen.”
RAKTDA has certainly made deals happen. In November 2023, the organization partnered with Oman Tourism Development Company (Omran Group) to promote travel between the two destinations.
Phillips added: “We are in 2024 launching borderless travel between Ras Al Khaimah and Oman. That means you can book a hotel in Ras Al Khaimah and cross the border into Oman with no friction. We have direct flights to Doha as well, so we’re looking at how we can partner on regional experiences.”
Within the emirate itself, development interest has skyrocketed, particularly after the announcement of the upcoming Wynn resort, which would be home to the Gulf’s first confirmed gaming facility.
RAKTDA’s 2030 vision is to attract over 3 million visitors by the end of the decade. Analysts, however, forecast the emirate’s tourism sector could surpass that figure.
By 2030, Colliers estimated, that the emirate could welcome over 5.5 million visitors, contingent upon the success of
Experiential travel as a motive for a holiday has increased by 8 percentage points globally since 2019, with motivations to visit Europe following a similar pattern.
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