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United Just Unveiled Its Largest Ever Club Lounge
13.09.2023 - 19:35 / afar.com
United has doubled down on its commitment to The Mile High City. While travelers have had to duke it out for space in airport lounges nationwide, the airline is offering its loyal fliers some breathing room in the form of a new lounge at its Denver International Airport hub—and it’s the largest in the brand’s history.
Today, United unveiled a 35,000-square-foot, three-story lounge with seating enough for more than 600 travelers near the B44 gate, and features including a brewery-inspired bar area with tasting flights and shuffleboard tables, locally curated art, runway views, and eventually, a rooftop patio.
Here’s what you need to know about the newest edition to United’s lounge portfolio.
The new lounge has seating for more that 600 guests, with lots of cozy, quieter nooks.
Courtesy of United
Alex Dorrow, United’s managing director of lounges, premium services, and hospitality, said the new lounge, known officially as B-East club due to it’s location in Concourse B, is meant to serve “tremendous amounts of traffic.”
Currently, Concourse B has 66 gates—and United is the only carrier that uses them. In June 2023 alone, an average of nearly 85,000 people flew United through Denver each day (two-thirds of whom are connecting, according to Dorrow). It makes sense that the network needed a large lounge to meet the demand.
Guests enter the lounge from the Concourse level, where they’re asked to scan their boarding passes or membership cards. From there, they can go up an escalator to the second and third floors, where there are three separate buffets, two bars, and a variety of seating areas, which range from high-top tables and chairs to leather sofas to plush wingback chairs and ottomans that overlook the airstrip. At some point in the future, Dorrow said there will be an outdoor lounge area on the third floor, though there are no dates set for that to open yet.
Visitors to the United Club B-East lounge can sample a flight of beers from Colorado breweries.
Courtesy of United
At first glance, the second floor could be mistaken for any of the myriad craft breweries in Denver—and that’s the point. The exposed pipes running along the ceiling give it an industrial vibe, while shuffleboard tables and beer flights make it feel more like you’re at a post-work happy hour than an airport.
“This space was designed to be different from the rest of the club, to have a more social atmosphere,” Dorrow said. “It’s more about people hanging out and less about trying to get work done.”
At any given time, a dozen beers are on offer, all from Colorado. Two of the drafts, Coors Banquet and Coors Light, will always be on tap, while the other ten will rotate seasonally (the current autumn line-up includes the Pumpkin Ale
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