Viator Chief to Resign: Change at Tripadvisor's Experiences Brand
09.04.2024 - 20:25
/ skift.com
/ Sean Oneill
Ben Drew, president of Tripadvisor’s travel experiences brand Viator for the past four years, announced on Tuesday that he would leave the company on April 12 for “a new opportunity in a new industry.”
The company hadn’t responded to a request for comment as of publication time.
Drew touted some accomplishments he and his team achieved at Viator, which many experts believe is the largest online seller of tours, activities, attractions, and events.
“In 2023 we hit $737 million in revenue, growing at 49% year-over-year, and became profitable,” Drew said in a post on LinkedIn. “Moreover, we helped millions of people discover experiences they’ll remember forever, and thousands of businesses make a living.”
Viator generated roughly $4 billion in gross bookings last year, but Drew estimated that only captured about 1% of the experiences sold online and off. The company’s major competitors include GetYourGuide, Expedia, Airbnb, and Klook.
One of Drew’s signature legacies was revamping the tool and process by which suppliers set their commission and help adjust how their listings appear in Viator’s search results.
Drew joined Tripadvisor as head of business development for vacation rentals in 2012, where he led significant inventory growth. He also has overseen Bokun, the Iceland-based software company serving the tours, attractions and experiences industry that Tripadvisor acquired in 2018. Drew has previously worked at Expedia and Deloitte.
Drew spoke at Skift’s 2024 Megatrends presentation in New York City in January.