Virtuoso Luxury Sales Spike as Travelers Splurge on Private Experiences

Everything about Las Vegas feels indulgent, from the glittering lights on the Strip to the cacophony of casino slot machines and all-you-can-eat buffets. However, perhaps nothing in Las Vegas is more indulgent than the luxury hotel suites that sit high above the Strip.

A lavish dining experience is hardly a new concept. However, “lavish” all depends on one’s interpretation of the word. The ancient Romans' diet was mainly based on cereals, vegetables, legumes and cheese, while meat and fish were mainly consumed by rich people. The wealthy Romans commonly ate their puls with eggs, cheese and honey, and it was also occasionally served with meat or fish.

Vacaya Day of the Dead celebration. (Photo Credit: Vacaya)

Around 3,000 reefs contribute to the world’s largest underwater ecosystem, the Great Barrier Reef. Clownfish, whale sharks, manta rays, green turtles, and giant clams are just some of the marine species residing amid this Coral Sea marvel. Although so mammoth it can be spotted from space, a trip to the moon is a stretch too far for the average adventurer. A myriad of cruises, snorkeling tours, and helicopter flights depart from towns and cities along the tropical Queensland coast. Cairns, Airlie Beach, Townsville, and Port Douglas are the most convenient options although it’s even possible to sleep on an offshore island. Only catamaran away from the corals, these Airbnbs near the Great Barrier Reef are as phenomenal as the natural wonder.

From today’s Daily Lodging Report newsletter: Nikkei Asia published an article on Hilton planning to expand its luxury offerings in Asia. Hilton will be bringing its Waldorf Astoria brand to Malaysia, Vietnam, India, and other countries for the first time as part of its plans to open 25 new luxury hotels in the Asia Pacific region over the next few years. That’s up from the 33 luxury hotels it currently runs in the Asia Pacific.

The luxury travel network Virtuoso® has revealed the winners for its 2023 Best of the Best awards announced at this year’s Virtuoso Travel Week held in Las Vegas at Bellagio Resort & Casino, ARIA Resort & Casino, and Vdara Hotel & Spa. The 35th annual gala spotlighted the network’s most esteemed travel agencies, advisors, and preferred partners.

While luxury boutique hotels have always appealed to a certain set, Small Luxury Hotels of the World is trying to create more converts. In October, it launched a marketing campaign around a so-called “private collection” to amplify the message that “smaller is better.”

Beijing shut parks, malls and museums on Tuesday while more Chinese cities resumed mass testing for Covid-19 as authorities struggle with a spike in cases that has deepened concern about the economy and dimmed hopes for a quick reopening.

Yoga enthusiasts wanting an immersive cultural retreat, football fans looking to meet their sporting heroes or individuals with a penchant for the mixology of gin — these everyday interests and hobbies are shaping “passion-driven” itineraries for travelers looking for more meaningful travel experiences.

CEO Christopher Nassetta said Hilton expects to organically develop its own new brands rather than chase costly acquisitions in part because “we don’t want to have to fix other people’s problems.”

An end to China’s travel curbs this month is expected to revive demand in the global luxury retail market, which has been starved of mainland visitors for three years, but many consumers now see more reasons to do their high-end shopping locally.

Luxury hotel companies could flash a half-decent report card this year thanks to a post-pandemic surge in demand. But they could do better long-term if management teams sharpen their focus on opportunities to woo well-off consumers who increasingly care about experiences.