The aviation sector has long realized this also. The sector supports 58 million jobs and $2.4 trillion in GDP. Over half of all international tourists and a third of world trade travels by air. Today’s modern world, for business, for families and for trade would look very different without the rapid connectivity that air travel brings.
W Hotels debuts W Edinburgh, marking the iconic brand’s expansion in the United Kingdom
05.12.2023 - 08:38 / traveldailynews.com / Theodore Koumelis
In the vibrant heart of the St. James Quarter, W Edinburgh encapsulates Scotland’s Capital City.
W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, today announces the reveal of W Edinburgh with unrivalled happenings, bold, unexpected design, and signature Whatever/Whenever service. Highlights include a striking rooftop deck offering never-seen-before 360° views, as well as the W Hotels brand’s signature Sound Suite recording studio, a first for the UK and the second in Europe, empowering musicians, podcasters, DJs, and artists to create and record inspired by Edinburgh’s diverse influences. W Edinburgh sits at the heart of the St. James Quarter, a newly revitalized neighborhood in the city center which combines world-class retail, entertainment, and dining.
Inspired by the best of Scottish culture and history, the hotel sits across three distinct buildings, offering a locally rooted vision with a spirit all its own. Destined to become a cultural hub in the lifestyle district of St. James Quarter, W Edinburgh will attract locals and global guests alike with immersive day to night programming unique to the world’s leading festival city.
“The unveiling of W Edinburgh not only signifies our exciting entry into Scotland, but it also proudly marks our second property and continued expansion in the United Kingdom,” said George Fleck, Vice President and Global Brand Leader, W Hotels. “Our bold approach to luxury hospitality, complemented by culture-driven programming, and cutting-edge design will surely infuse the city with a playful, yet refined ambiance. W Edinburgh invites locals and global travelers alike to explore the city through the brand’s distinct lens.”
Interior designers Jestico + Whiles have reimagined the best of Scotland with locally rooted influences and creative collaborations throughout W Edinburgh’s design. The hotel comprises three distinct buildings positioned around St. James Square: the Ribbon Building, James Craig Walk, and the Quarter House, with a total of 199 rooms and 45 suites, many with outdoor terraces, which offer a new perspective on the city.
The 12-story Ribbon Building features a striking exterior façade, evoking the celebratory spirit of Edinburgh and creating a modern-day landmark in the heart of the city. Top floor terraces offer guests breath-taking, 360° views from Arthur’s Seat to the sea while igloos on the roof terrace will allow for guests and locals to enjoy the view whatever the Scottish skies. In contrast, James Craig Walk is a heritage listed terrace dating from 1775, that epitomizes the character of historic Edinburgh, with its robust, honest stone façade, high ceilings, and tall sash windows. Newly built and
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