Weather or Not to Travel: Bad Forecasts Are a Holiday Deal Breaker for 48% of Brits
22.07.2024 - 18:47
/ breakingtravelnews.com
For half of Brits, the weather is the number one deciding factor in picking a holiday destination
- First Choice reports that last month people booked just 11 days before their trip, with many booking late to ensure sunny skies
- First Choice offers a Weather Guarantee product, that will automatically pay out compensation if you’re let down by bad weather on your trip
Brits have always been vocal when it comes to the weather, but new insight from First Choice reveals that for 50% of Brits it is actually the number one factor when deciding where to go on holiday.
In fact, nearly 6 out of 10 (58%) strategic travellers purposefully pick destinations that typically have good weather, in a bid to escape the gloomy British skies.
When it comes to what they’re looking for in their holiday forecast, it’s not surprising that sunny skies came out on top, with 54% more likely to book a destination with sun predicted than anything else.
Sunny weather isn’t just a preference; it’s a deal-breaker. Over 40% of participants confessed they’d reconsider their destination if the forecast predicted rain or gloomy skies during their stay.
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But it’s not all about finding the heat. With regular record setting high temperatures in the likes of the Mediterranean over the last couple of years 33% prioritise milder temperatures when searching for their holiday hotspot.
And we’re pretty dedicated to nailing our holiday forecast. In fact, 68% of Brits keep a close eye on the weather of their destination before they travel, with most checking on average 4 times. But there’s an obsessive 5% that look at the forecast over 10 times before they depart.
One easy way to combat potential downpours is by booking late, so you can check the forecast before you decide where to go.
Bart Quinton Smith, Managing Director at First Choice has seen late bookings skyrocket in the last couple of months as eager Brits look to get away from the dreary British summer:
“Our customers are pretty spontaneous when it comes to their trips. In June, we saw many customers book just 11 days before their departure date*, and with such last-minute booking windows comes the ability to be truly flexible with your destination requirements.”
“But sometimes not even the meteorologists get it right, and that’s why First Choice offers a Weather Guarantee, so if the weather doesn’t want to play ball you can make a spontaneous alternative plan.”
Last year, First Choice partnered with US company Sensible Weather to offer a Weather Guarantee, which offers compensation when you experience bad weather on your trip.
Quinton Smith explained: “Simply book your trip as usual and enter your travel dates, hotel and holiday costs into our dedicated