Our Where Locals Go series features holiday destinations that are often overlooked by international visitors but cherished by locals. Here, we ask four England experts for their top ideas.
27.07.2023 - 18:26 / smartertravel.com / Tim Winship
AccorHotels is the latest hotel chain to make a concerted effort to curry favor with Millennial travelers. By 2020, the company will roll out 50 new hotels under a new brand named JO&JOE, described as follows:
Related:Hotel Guests, Don’t Let the Bedbugs Bite!What are the expectations of Millennials? The buzzwords, according to Accor, include “lifestyle,” “innovative,” “open,” and “interaction.” In practice, those concepts apparently translate as follows:
“The bar is central to the JO&JOE social experience.” Local and craft beverages should will be featured. Local, affordable “craft cuisine” in the hotel restaurants. “Collaborative kitchens,” where guests can prepare their own meals. A “Happy House” area, where guests “can relax, work, cook or wash their clothes, just like at home.” “An ingenious modular sleeping area that guests share without sacrificing privacy.” Other rooms modeled after yurts and caravans. Rates starting at 25 Euros a night.If low rates, intelligent food offerings, and non-cookie-cutter rooms are the future of hotels, then I’m all in.
Thanks, Millennials!
Reader Reality Check
Good, or just gimmicky?
More from SmarterTravel: Points or Cash Back for Your Hotel Stays? In Marriott-Starwood Merger, Best of Both Worlds for Customers Is Uber a Force for Good, or for Evil?After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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Our Where Locals Go series features holiday destinations that are often overlooked by international visitors but cherished by locals. Here, we ask four England experts for their top ideas.
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