The Japanese city of Kyoto is banning tourists from some private alleys in its geisha district.
What's Aman Group's Strategy? CEO Vladislav Doronin Explains
22.02.2024 - 16:35 / skift.com / Sean Oneill
Aman, the ultra-luxury hotel and resort group, has been growing fast since Vladislav Doronin became chairman and CEO in 2014.
Back then, Aman had 26 hotels and resorts – it now has 36. Its soon-to-debut spin-off brand, Janu, has 11 properties in the works. And Aman has just launched a line of interior goods and services and a member’s club.
Outside capital has helped lift the group’s metabolism. In August 2022, Aman Group received a $900 million investment from Saudi Arabia’s Public Investment Fund and Cain International, a real estate investment firm. In September 2023, Aman said it would receive $360 million from primarily United Arab Emirates (UAE)-based investors.
To learn about Aman Group’s strategy, Skift had an exclusive interview with Doronin. The exchange has been edited for length and clarity.
Skift: How does the financing Aman has raised give it an edge?
Vladislav Doronin: Aman has considerable financial strength — something I have been focused on since acquiring the business in 2014. We have improved our processes, increased occupancy, and seen unparalleled ADR [average daily rate] growth across the entire constellation of destinations over the course of the last 10 years.
The investment and support from partners who understand our vision and strategic mission further bolsters this and gives us the ability to act with agility and focus to move quickly on opportunities which are best suited to the brand.
SkiftVlad, you will open your first property under the new Janu brand shortly. You have 10 more in the works. What’s the purpose of Janu?
Doronin: In March 2024, we will open our first Janu destination, Janu Tokyo, which has been developed with great thought and a deep appreciation for cuisine, art, and design to reflect the city’s rich cultural fabric and create a program of diverse experiences for guests.
When we announced the creation of Janu in 2020, it was because we had identified a new generationof travelers and felt there was a gap in the market for a luxury proposition speaking to this group, which has a different mindset. I believe the new generation of travelers seeks connection, inspiration, and exploration.
We look to appeal to this demographic by connecting guests through a more playful, effortlessly social, and energetic environment.
Skift: How will Janu stand out? Depending on how you count, there are already between a dozen and a few dozen ultra-luxury brands.
Doronin: We consider Janu to be Aman’s sibling. There are synergies and similarities, which we have celebrated. In Janu, for example, we have an ongoing focus on exceptional design and warm and personal service.
That said, I felt strongly there was nobody in the market that could deliver these elements
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