So much of travel marketing focuses on the transactional, with tons of airtime and budget given to selling hotels and other classic travel products. Yet a mammoth survey of 18,000 travelers underscores how experiences are rising in importance.
13.10.2023 - 15:05 / nationalgeographic.com
At the eastern edge of Kyoto city, a chopstick slides along the sides of a half-moon pot, freeing a crescent of delicately formed skin. In a deft motion, Junsei’s kitchen manager swoops the chopstick underneath and lifts the skin draping over the bamboo in a wrinkled curtain the colour of buttermilk. He dips it, still dripping, in citrusy ponzu sauce, hands me the chopstick and gestures: “Now, you eat.”
We’re making yuba, a dish of barely simmered soy milk that slowly forms a thin, delectably chewy layer. A kind of unutterably silken tofu, yuba hovers between solid and liquid, each bite releasing bliss-worthy bursts of cream and yuzu.
Junsei, a family-run restaurant beside Nanzenji Temple, specialises in tofu and offers an entire menu dedicated to the unassuming soybean. The restaurant is now in the hands of Naruhito Ueda, a suited and booted third-generation president who sits opposite me as plate after plate of tofu, mountain vegetables, mochi (rice cakes) and fish emerge from the kitchen. Each time I bring my hands together, ready to tuck in with a traditional muttered “Itadakimasu”, I’m told to hold off: there’s more to come. Fourteen dishes later, it’s the yuba I keep coming back to. It takes several polite attempts to convince Ueda-san to join my dining marathon, but eventually he caves and tucks into the addictive satin tofu too.
“The yuba tobanyaki are my favourite,” he explains, looking somewhat wistfully at the empty plate where this rolled, grilled version once sat. “But I love the fresh yuba, too. Then it’s probably the yudofu (meaning ‘hot water tofu’) — we make 300 servings of that fresh every morning, every day of the year.”
Kyoto is Japan’s tofu capital. Brought over from China a millennium ago, myriad versions are still pressed, poured and pounded across the city each day. Soft blocks of yudofu are the city’s most famous but yuba is its most unique, straddling the two pillars of Kyoto cuisine: shojin and kaiseki ryori.
Kaiseki is what most visitors know of Kyoto gastronomy: high-end court cuisine presented as a seemingly endless stream of small, seasonal dishes. It’s exquisite, expensive, elegant food that has tourists queuing around hush-hush corners and tiptoeing, intimidated, into beautiful gated boltholes. It’s kaiseki that first brought Kyoto to Michelin’s attention in 2009, when the city was showered with 110 stars, eclipsing New York’s number. This year, it beat Paris’s number of Michelin-recommended restaurants.
To Japanese people, this isn’t a surprise. Kyoto is widely considered their country’s food capital. Besides the fine-dining culture, it also has an ancient gastronomic heritage most foreigners know nothing of. A large part of that’s rooted in shojin ryori — a
So much of travel marketing focuses on the transactional, with tons of airtime and budget given to selling hotels and other classic travel products. Yet a mammoth survey of 18,000 travelers underscores how experiences are rising in importance.
Airport lounges, often synonymous with respite from the bustling terminals, do not typically top the list of exciting travel experiences. Yet, the American Express Centurion Lounge Network, now commemorating its 10th anniversary, has successfully infused a sense of adventure and exclusivity into this oft-overlooked aspect of travel. Through a decade of meticulous attention to detail and a commitment to providing premium experiences, these lounges have transformed mundane waiting times into opportunities for discovery and indulgence. How? Well, there are several hidden gems sprinkled throughout the various lounges that you've likely never noticed or known about before. Here are a few.
United Airlines is tweaking its long-haul network with two notable changes.
Train journeys are one of the most nostalgic ways to travel, and they become even more romantic in the winter months. Scenic routes become even more majestic when it’s cold outside, transforming into winter wonderlands decked out in white. There’s nothing as comforting as watching flakes of snow fall while cuddled up inside your own luxe sleeper cabin as the train sweeps past frozen rivers, frosty mountains, and picturesque villages.
For more than 25 years, Alberto Avila has been making careteros, or paper maché masks, perpetuating a tradition of Indigenous communities in Ecuador. Typically worn by tribal leaders, the masks are used widely in local festivities. As Avila explains, each mask is intended to reflect “what’s inside” its creator—his first took the form of a devil, a character he identified with at the time, but he’s tranquil, nowadays, and has made more playful versions lately.
A watch was assembled for the first time at an altitude of over 30,000 ft, thanks to a unique collaboration between Geneva Tourism and Swiss International Air Lines (SWISS). A groundbreaking collaboration between Geneva Tourism, the Grand Prix d’Horlogerie de Genève (GPHG), and SWISS has emerged to celebrate Swiss quality and craftsmanship. At a cruising altitude of 30,000 ft, a watch was meticulously assembled during an unexpected watchmaking workshop on SWISS airline’s Geneva to New York flight, showcasing the precision, craftsmanship, and watchmaking expertise of Geneva. The assembly was carried out by a flight crew member, accompanied by an independent master watchmaker. This unique and unprecedented watch will be unveiled alongside the 84 watches from the official pre-selection of the GPHG traveling exhibition in New York, where standing it will stand as a testament to Swiss excellence. Adrien Genier, Director of Geneva Tourism and member of the GPHG Foundation Board, who was attending the flight, explained the project’s genesis: “As the capital of fine watchmaking, Geneva shines the light on the entire industry worldwide. This one-of-a-kind precision endeavor allows us to take this craftsmanship on a journey.” Romain Vetter, SWISS Director for Western Switzerland, added, “Assembling a watch at 30,000 ft altitude is a fusion of two sectors that represent Swiss quality and reliability. SWISS is thrilled to enable this high-flying assembly.”
This fall, cruise lines are preparing for a big boost to their offerings and route maps. If you’re planning travel for 2024, these cruise lines have new options just for you. Now that the pandemic is in the rearview mirror, cruise companies are launching new ships, new itineraries and new amenities.
Monsters might be fictional characters in books and movies, but these ominous, otherworldly creatures are often linked with real-life places.
A summer getaway to Alaska just got easier. Alaska Airlines is launching the longest flight in their network, a direct from New York’s John F. Kennedy International Airport to Anchorage, Alaska. The seasonal flight will be the only direct route from the New York hub to Anchorage, and will begin daily operations on June 13, 2024. Due to the 3,386 mile distance of the route, the flight will be operated on a new Boeing 737-800, which can accommodate the longer flight time, according to a statement from the airline. In addition to the flight to New York, Alaska Airlines also announced the launch of a new nonstop from Anchorage to San Diego starting on May 18, 2024. This service will operate weekly, utilizing a Boeing 737 aircraft. «During our peak summer days, we'll have a robust flight schedule of 63 departures a day from Anchorage,» Alaska Airlines Regional Vice President Marilyn Romano said in the release.
As air travel millions of Americans made their way back to the skies — in what may have been a few years — a new report shares how airfare for flights out of certain airports were impacted from last year to this year,
Even with traffic on the 405, it probably would have taken at most three hours for Victoria Pardo Uzitas to drive from her home in San Diego to SoFi Stadium in Los Angeles to see a performance of Taylor Swift’s Eras Tour. Instead, she and her teenage daughter crossed the border to Tijuana, flew to Mexico City, enjoyed classic tacos al pastor and churros, saw a Frida Kahlo masterpiece at the Museo de Arte Moderno, and yes, saw Taylor Swift.
I’m an East Coast woman through and through – yet despite my loyalties, I’m not one to shy away from the Pacific side of the USA.