After almost sinking during COVID, the cruise industry is getting hot again. New ships, from the “city at sea” 7,600 passenger Icon of the Seas (Royal Caribbean) to smaller, all-luxury ships like the 920-passenger Explora I are bringing new interest—and new cruisers—to the industry.
Innovative new marketing programs are also boosting cruising. Holland America is expanding its Standby List Program, where passengers can potentially get booked on a cruise for as low as $49 a day.
Once you’ve picked a destination and a sailing day, you can get on the standby list. (This means paying for the discounted cruise you’ve selected immediately.) If your lucky number comes up, Holland America will let you know if you’ll be sailing between two and seven days before the ship leaves port. If no vacancies materialize, the money will be returned to your credit card.
You will have to be able to live with uncertainty as to what kind of stateroom you’re getting.
“Guests for this program do not choose their stateroom category, so they could end up staying in a variety of different cabin types including Inside, Oceanview, or Verandah,” said a Holland America spokesperson. Where you end up “depends, in part, on where the last-minute cancellations happen. Guests will be confirmed in the order they joined the list within the week of sailing. It could be seven days or as close as 48 hours to departure. So it really is tailored for guests who live close to the port.”
But of course, as the spokesperson put, “Guests will still have access to everything onboard that full-fare paying guests do, such as world-class dining, exciting entertainment, and most importantly—access to desired destinations.”
The Holland America Standby Program launched in August of 2023 with cruises from Seattle. In October and November, the company expanded the program to include voyages from homeports in Fort Lauderdale and San Diego. Now, as the line launches its 2024 Alaska and Canada/New England sailings, guests will see standby offers sailing from ports including Boston, Vancouver as well as Seattle.
The standby concept has always been popular, typically with people who have more time than money. Travelers have tried to go standby (going to the airport without a ticket and getting on the standby list) on airlines for years. Last-minute hotel rooms are also commonly available through various vendors.
With flights, hotel rooms and cruises, the lure of waiting until the last minute is the same: a discounted deal. Once that flight leaves, the hotel calendar clicks to the next day or the ship sails, that seat, suite or stateroom is gone, empty and unsold.
With the Holland America standby program, the rates of $49 are per person per day (for either a solo
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