Wyndham adds 9 all-inclusive resorts with bargain award redemption rates

14.05.2024 - 12:31 / thepointsguy.com

Another day, another wave of all-inclusive resorts taking on major hotel loyalty affiliation.

Wyndham Hotels & Resorts continued its all-inclusive resort expansion Tuesday through a new partnership with Decameron All Inclusive Hotels & Resorts, a Latin American all-inclusive resort operator. The partnership kicks off with nine resorts across Mexico, Panama and Jamaica, and it brings Wyndham's overall all-inclusive resort footprint to more than 50 properties around the world.

The Decameron resorts will maintain their existing likeness but take on an affiliation with two of Wyndham's brands. Five resorts will take on Trademark Collection by Wyndham branding, while the remaining four will join Ramada.

Wyndham Rewards members will be able to earn and redeem points at the resorts, which will have award night redemptions starting as low as 15,000 Wyndham Rewards points per night.

"The all-inclusive segment is the fastest growing segment in the hospitality industry since the pandemic," Gustavo Viescas, Wyndham's president of Latin America and the Caribbean, said in an interview with TPG ahead of the partnership launch. "It's not easy to be an independent hotel nowadays and be up to date with all the technology. There is strong competition, so the easy way to be at the top is connecting with a big brand."

By partnering with Wyndham, the nine Decameron resorts will join Wyndham Rewards; members can earn 10 points per dollar spent on qualified stays. Free night redemptions will start at 15,000 or 30,000 Wyndham Rewards points per night, depending on the property.

It's a competitive landscape out there, with hotel giants like Marriott, Hilton and Wyndham pushing into all-inclusive resorts. So why did Decameron go with Wyndham above the rest? Brand synergy.

"We had some conversation with other brands, but we decided to move forward with [Wyndham] because we saw a perfect match between our brands and their brands," Ximena Gomez, vice president of sales at Decameron, said.

Decameron leaders also liked how extensive Wyndham's customer base and brand awareness are in the U.S. and Canada; the Latin American company would like to boost its own awareness in those markets with travelers looking to book an all-inclusive getaway.

"The access to the U.S. market through a loyalty program like Wyndham Rewards, with more than 110 million members globally, is something extremely, extremely positive," Viescas added.

In turn, Wyndham gains a foothold in the Panama resort market and boosts its existing footprint in Mexico and Jamaica.

While the partnership officially begins May 14, bookings are in a presale offering for the next two weeks for stays beginning June 1 onward. The nine Decameron resorts joining Wyndham Rewards are as