National Park Service rangers scoured the South Rim of the Grand Canyon in recent weeks, bolt cutters in hand, and took aim at their targets.
21c Museum Hotels is a surprising growth driver for this mega-hotel company in the U.S.
26.09.2023 - 18:37 / thepointsguy.com
When you think of Paris-based hospitality company Accor, brands like Sofitel, Raffles and Fairmont are likely the first things that come to mind.
The company's Ennismore offshoot of lifestyle hotels also includes well-known brands like Delano and The Hoxton. But it's a brand with roots in the southern U.S. that is building up one of the largest footprints of any Accor brand in the U.S.
21c Museum Hotels — which just opened an eighth U.S. location in St. Louis in recent weeks — is bigger in this part of the world by property count than The Hoxton, Sofitel or SLS. The brand was launched by luxury art collectors Laura Lee Brown and Steve Wilson in Louisville, Kentucky, in 2006. It's known for its art museums and restaurants as much as the guest rooms at each location. It also takes part in the Accor Live Limitless loyalty program.
Related: Check out the latest Accor points promotions here.
It might not have some of the notoriety of some of its sibling brands, but 21c Museum Hotels is clearly a growing option for lifestyle-driven travelers across the U.S. It's unlikely the growth is going to slow down anytime soon — even beyond the brand's significant concentration in the South and Midwest.
"We've got several pokers in the fire," Sarah Robbins, 21c Museum's chief operating officer, said in an interview with TPG. "If you looked at it on paper, you could deduce that this was the [geographic] strategy, staying kind of in the South or Southeast. But it was really where the buildings were, where the partners were, and it happened a little bit by accident."
The St. Louis location, where weekend rates this fall start at around $200 per night, features a full-service wellness center with a pool, the popular Spanish-influenced Idol Wolf restaurant and a cafe that leans as much into decor as it does into locally sourced growers and purveyors. Handsomely decorated accommodations range from a twin-size bed Bunk Room to a 1,115-square-foot 21c King Suite — a two-story suite with a fireplace, kitchenette and personal fitness loft.
It might be the new show pony, but the brand has several other proeprties. In addition to the new St. Louis location and the original 21c in Louisville, 21c Museum Hotels has locations in Bentonville, Arkansas; Chicago; Cincinnati; Durham, North Carolina; Kansas City and Lexington, Kentucky.
As for where the future 21c locations might be, Robbins hinted two of the active conversations are in the Midwest, but the rest are in "opposite directions." She indicated the brand has previously looked at properties in Los Angeles, Miami and Austin. Still, she declined to get specific on where the brand would go after its latest opening in St. Louis.
But it's a big win for both travelers and surrounding
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