Breeze Airways is doubling down on what it knows works best. And then some.
25.08.2023 - 14:29 / skift.com / Edward Russell / Tom Lowry
Good morning from Skift. It’s Wednesday, December 21, and here’s what you need to know about the business of travel today.
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Tourism boards in the U.S. had already been transforming themselves well before the pandemic, but destination marketing organizations across the country made major changes in 2022 to better serve visitors and local communities. So Skift is highlighting five U.S. destinations that are remaking their tourism strategies this year, writes Global Tourism Reporter Dawit Habtemariam in this Deep Dive report.
Skift selected those five tourism boards because of the specific changes they’re making. Each of those changes touched on Skift megatrends of rural overtourism, greater community involvement in tourism, or the influence of remote work on traveler mobility. One of those destinations — Jackson Hole, Wyoming — has conducted workshops with residents over the past year as part of its strategy to develop a more sustainable tourism industry. A 2022 survey its tourism board commissioned found 80 percent of the town’s residents believe tourism development has been happening too fast.
Habtemariam adds that Boston and Charlottesville, Virginia have embraced inclusivity in their destination marketing. He writes that Boston is working to provide travelers different images of the city by showcasing neighborhoods that prospective visitors may be unaware of. Meanwhile, Charlottesville, the site of a white supremacist riot in 2017, has increasingly taken steps to feature Black culture in its tourism marketing efforts, with tourism officials acknowledging they had long minimized Black voices in their community.
Next, American Airlines, one of most leveraged U.S. airlines, has taken a big step in addressing its debt problems. It unexpectedly made a payment of more than $1 billion this week, reports Edward Russell, editor of Airline Weekly, a Skift brand.
Russell writes the payment was unexpected since American Chief Financial Officer Derek Kerr said in October the company would only repay $540 in debt during the fourth quarter. The payment wasn’t due until December 2023. However, Russell adds that American remains on many analysts’ list of companies with high debt loads. The Fort Worth, Texas-based carrier had nearly $53 billion worth of debt, including all of its liabilities, at the end of September.
Russell writes much of American’s leverage came from its fleet renewal program during the 2010s. The company replaced hundreds of older Boeing jets with newer Airbus and Boeing models.
We finish today in the United Arab Emirates. The country recently revised its gross domestic product forecast for 2022 on the back of its resurgent tourism industry,
Breeze Airways is doubling down on what it knows works best. And then some.
Ever since SY23 bagged its first Michelin star and the guide’s much-coveted ‘Opening of the Year award’ in 2022, all eyes have been on the Georgian seaside town of Aberystwyth. Out on a limb on Wales’s storm-smashed west coast, the town nurtures one of the UK’s hottest food scenes, with chefs elevating produce-led Welsh cooking to the extraordinary, using locally farmed, fished, foraged and fermented ingredients.
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Designated protected areas make up almost a quarter of Portugal's landmass, and while this Iberian country has just one national park — Peneda-Gerês, on the Spanish border in the far north — there are 24 natural parks and other protected landscapes for nature lovers to explore. Often etched with hiking trails that lead you through pine-clad hills, wildflower valleys and high pastures, these areas make prime spots to catch a glimpse of native fauna such as horses, eagles, lizards and even dolphins in the wild.
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Good morning from Skift. It’s Wednesday, November 16. Here’s what you need to know about the business of travel today.