Hotel brands may seem a dime a dozen, but there is a reason why there are so many. The idea is two-fold: hospitality companies want to appeal to a variety of consumers while also drawing in different types of hotel and hospitality investors interested in opening a hotel under their brand name.
Travelers are familiar with loyalty program brands like World of Hyatt and Hilton Honors. But, there are also smaller brands worth exploring, some of which may also belong to those same loyalty program portfolios. Consumers can benefit greatly by understanding the variety of brands in the marketplace and in which loyalty programs they participate. Here is a selection of some of the up-and-coming brands worth exploring in the new year as they grow their portfolios.
This hotel brand launched in 1933 and was founded in Portugal. Today, it has expanded across Europe, the Middle East and South America with plans to grow even more under the Minor Hotels umbrella. Minor’s involvement has helped to elevate its luxury profile as it grows the Tivoli brand into a mix of modern and historic architecture.
The portfolio includes both four and five-star hotels. Among them are Tivoli Avenida Liberdade, which belongs to The Leading Hotels of the World group, in Lisbon with its famous rooftop bar and Tivoli Doelen Amsterdam Hotel, the oldest hotel in the city. The Amsterdam property was also home to the famous Rembrandt painting “The Night Watch,” which hung in the building for seven decades. Today, the hotel has a suite with a replica of the painting (the original is now at the Rijksmuseum in Amsterdam).
Minor’s growth plans are impressive with new hotels opening in Tenerife (Tivoli La Caleta Resort), Tivoli Portopiccolo Sistiana Resort near Trieste, Italy, and its first all-inclusive property with Tivoli Alvor Algarve Resort in Portugal. In the coming two years, several hotels are in the pipeline including an expansion into Oman and Bahrain among other countries.
Tivoli is one of the many brands that participates in the DISCOVERY loyalty program, which allows travelers to earn “dollars” that can be redeemed for future stays and on-property experiences.
The Hilton Honors family of brands includes everything from affordable to luxury hotel options. The premium economy segment is growing fast, and Hilton is tapping into this trend with a new brand, Spark by Hilton. There are more than 400 hotels already in the works, but Hilton says the brand could eventually grow to as many as 1,000.
According to Matt Schuyler, chief brand officer for Hilton, this is the “fastest announcement-to-market brand in Hilton’s history.”
It sees this as a fast-growing brand since it will only convert existing hotels into its own brand standards (rather
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A stay at an airport hotel is usually booked with convenience in mind. You’ve got an early morning flight and want to be close to your departure gate or you’ve got a layover that’s too long to wait out in the lounge, yet too short to venture deep into a city. But some airport hotels go above and beyond with their amenities and design, and, Skytrax, a London-based air transport ratings organization, rates airport hotels each year.
India is a key source market for the neighboring countries of Nepal, Bhutan, and Sri Lanka. In February, India was the biggest source market for Nepal, accounting for more than 25% of foreign tourist arrivals in the country.
When Airbnb started, CEO Brian Chesky said its tagline "was a cheap, affordable alternative to a hotel" — but customers aren't finding it so cheap anymore.
Choice Hotels International said Wednesday that its global pipeline grew in the first months of the year, particularly for the development of conversion hotels.
Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service.Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into the DMO’s top role. Dixon is the current president and CEO of NYC Tourism + Conventions.He will take over in July for Chris Thompson, who announced his retirement from the role last year. Thompson held the role of Brand USA president and CEO from 2012 until 2024.
If you’re planning to attend the Paris Olympics and see a bit of Europe this summer, you have a variety of plush new hotels from which to choose (though they’re likely to fill up quickly). Whether you’re going to the Games or simply going on vacation, you’ll find fresh boutique properties in Paris and many more that are an easy flight away, be it to the French Riviera, Rome, or fittingly, an island in Greece, the birthplace of the ancient games.
Indian Hotels Company (IHCL) announced the signing of a fourth hotel in Varanasi, a 101-key Ginger hotel. It currently has two Taj Hotels and a SeleQtions hotel (as part of the Tree of Life conversion) in Varanasi, a city with deep cultural and religious significance.
Some unionized hotel workers will participate in May Day rallies across the U.S. and Canada on Wednesday, pushing for more employee fairness and wage increases, especially as the hotel industry bounces back from the pandemic.
Hospitality titan Simon Cooper, whose prolific career encompassed leadership roles at Ritz-Carlton, Delta Hotels and Omni Hotels, died on April 24 following a battle with leukemia.
Trivago’s first AI-infused TV ad didn’t play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.
AAA Travel announced that two hotels and four restaurants in the Dominican Republic, United States and Canada are the newest additions to the organization’s Five Diamonds list.