Hilton, the iconic hotel empire whose first property opened in 1919, has once again been named the most valuable hotel brand in the world, remaining above its pre-pandemic brand value and topping the Brand Finance Hotels 50 ranking with $11.7 billion in brand value. The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton’s world-class brand portfolio is comprised of more than 7,215 properties, in 122 countries and territories.