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7 Reasons Why Bali Lures Americans For Work, Play And Even Retirement
10.03.2024 - 17:21 / forbes.com
If Balinese paradise makes you think of beautiful beaches or holistic retreats inspired by “Eat, Pray, Love,” you would be right. But, there’s more to it than that now, following a global pandemic that up-ended the way people travel and what they are looking for in a destination (or even new place to live either full-time or for a few months). Staying in places longer, visiting more than one resort in a given destination, switching to healthier diets and spending more time with locals are all top trends.
In Bali, year-over-year tourism jumped from 2022 (when most borders were open and people were traveling) seeing just over 2 million visitors to 2023’s over 5 million visitors. That’s close to a 150% increase, according to numbers from Bali’s government tourism department and Bali’s Airport Authority. These numbers reflect visitors traveling to different parts of the island including Kuta, Seminyak, Ubud and Sanur.
Along with this increase has come a new focus for hoteliers on how to adapt to evolving guest needs, including those staying for longer periods of time. Expats are also flocking to the Indonesian paradise citing low costs of living and high quality of life, according to local blogs like Baligram.me that lists the dozens of celebrities that rave about Bali.
In late 2023, the government made it even easier to move to the island for those over the age of 60 with a new retirement visa for foreign nationals. Vacationers can pay for a tourist visa at the airport, but digital nomads also have easily accessible options to stay for several months at a time.
Since the pandemic, remote working, eco-friendly ways of life and wellness experiences have all grown in importance and are drawing more Americans, as well as other international visitors, to vacation or move to the island.
“The Balinese live their lives in balance, and it rubs off on guests,” says Randy Shimabuku, general manager of Four Seasons Resorts Bali. In his time as general manager on the island, he has already seen more foreigners moving to the island to live or for extended stays. Four Seasons has seen a shift in the market with fewer Chinese tourists, but the American market has grown by between 25 and 30%.
According to a recent story in Travel Weekly, “post-pandemic romance travel is booming, and evolving, as travelers place more value on spending time together and are no longer waiting for milestone moments to get away with loved ones.”
The article cites a 2023 Deloitte holiday travel study that shows romance and quality time with a partner is now outpacing the “revenge travel” phenomenon. Bali has seen its own uptick in weddings, which is in line with data from a Destination Wedding Global Market report that shows worldwide,
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