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83% of Americans Plan to Travel Again at Least Once Before Year’s End
10.10.2023 - 19:47 / travelpulse.com / Laurie Baratti
Now that the peak summer travel period is over, we normally assume that people will slow down in terms vacation-going and trip-taking. While the autumn and winter months may typically be considered the “off-season”, this year is breaking the mould, according to new research from Forbes Advisor, which examined Americans’ travel plans between now and the end of 2023.
Given the phenomenal heat waves that sat over various parts of the planet this past summer, it seems that the combination of cooler temperatures, lighter crowds, and lower costs of travel during fall and wintertime is proving especially alluring this year. In fact, it looks like most U.S. households are giving into the desire to get away during the final quarter of 2023 and nearly half are taking on debt to do so.
Autumn leaf with the shape of an airplane cut out. (iStock/Getty Images Plus/Nikolas_jkd)
The broader trend of increased autumn travel appears to extend to all demographic groups. Of course, high-income households intend to travel more than those with lower incomes. A whopping 94 percent of respondents with total incomes of $150,001 to $200,000 will take at least two trips this fall, compared to just 24 percent of households earning under $50,000 per year.
Broken down generationally, Gen Z once again leads the charge, with 83 percent of between the ages of 18 and 26 planning to travel at least twice during the remainder of 2023. Among Millennials, that figure came in at 81 percent, compared 53 percent of Gen X, 35 percent of Baby Boomers and 35 percent of the Silent Generation. Meanwhile, At least 75 percent of families with children will be taking two or more trips between now and December—more than double the number of childless couples (37 percent) or single adults (32 percent).
Children celebrating Halloween (Photo via ArtMarie / Getty Images / E+)
Indications are that travel won’t slow during any of the year’s remaining three months. Although October isn’t typically considered busy as a holiday travel period, its popularity is increasing. Nearly half of respondents (49 percent) said they plan on October travel for various reasons. In fact, Halloween destinations were shown to be this year’s third most popular trip type, with 45 percent of study participants bound for infamously spooky spots like Salem, Massachusetts. Another favorite fall, travel for leaf-peeping purposes is the motivation for 38 percent of respondents.
Then, Thanksgiving, Christmas and other end-of-year holidays will be largely responsible for a the year's final travel rushes, as is always the case. Other leading year-end trip types the survey uncovered include urban getaways (45 percent) and attending out-of-town sporting events (39 percent).
Travel savings.
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