‘A Clear Runway of Opportunity’: Inside Sandals’ 2024 Global Sales Conference
15.01.2024 - 22:55
/ breakingtravelnews.com
/ Edmund Bartlett
/ Adam Stewart
As the calendar flips to a new year, Unique Vacations, Inc. (UVI) – an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts – inaugurates 2024 as “The Year of More” at an energizing Global Sales Conference designed to celebrate the outstanding achievements of the travel advisor community and reinforce its crucial role within the ecosystem of tourism for the Caribbean at large.
The first of its kind since 2019, the event was held between Sandals Dunn’s River and Sandals Ochi, and united esteemed Caribbean government officials, Sandals Resorts executives, and over 200 members of Unique Vacations global sales force for a weekend of reflection, strategic alignment, and gathering momentum in the direction of selling the coveted Caribbean.
Following an evening of welcome cocktails and dinner at Sandals Dunn’s River, a future-focused business session unfolded at Sandals Ochi on January 5th with a series of inspiring speeches from notable figures, including The Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, and The Hon. Carlos James, Minister of Tourism for Saint Vincent and The Grenadines. They were joined by UVI and Sandals Resorts International (SRI) executive leadership, including SRI Executive Chairman Adam Stewart, who addressed a captivated audience, reflecting on the brands’ foundation and its continued commitment to supporting travel advisors while sharing insights and strategic directions for the future.
“We sit here today on 42 years of legacy – 42 years of a clear runway of opportunity to be the company that is the game changer to rewrite the future history books of what Caribbean tourism is going to look like, and that is what Sandals 2.0 reflects and represents,” said Stewart. “We are committed every day to you and your craft – to doing things that are monumentally bigger than Sandals. This is an ecosystem of Caribbean tourism that only triumphs if we function together as one.”
Tourism Ministers Join Forces to Promote the Caribbean
In his address to the sales force, The Hon. Edmund Bartlett expressed his appreciation for a year of record-breaking travel in Jamaica – four million visitor arrivals in a single year (2023) and 10 consecutive quarters of economic growth, reducing the island’s debt to GDP from 149% to 74% – manifesting “more visitors, more revenue and more love in 2024.”
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“What you are doing for Jamaica means additional exposure and opportunities for our destination, which translates in effect to more arrivals and more earnings. It means more business, more jobs, and more growth,” said The Hon. Edmund Bartlett, adding that innovation and collaboration will be the driving force of ongoing success in 2024 and beyond. “Our way forward in