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“Amazing Green Fest 2024” marks new milestones in TAT’s sustainable tourism direction
07.08.2024 - 07:25 / breakingtravelnews.com / Thapanee Kiatphaibool
The Tourism Authority of Thailand (TAT) is strengthening its direction towards high-value and sustainable tourism by partnering with The Cloud to host the Amazing Green Fest 2024 from 15 to 18 August at Paragon Hall, Siam Paragon, Bangkok.
The Amazing Green Fest 2024 marks two milestones in TAT’s aspiration towards socially and environmentally responsible tourism. First, TAT has endorsed a heart-shaped leaf on the Amazing Thailand logo, signifying its strong commitment to the sustainability triangle, which focuses on society, economy, culture, and environment. Second, it is TAT’s first ‘Carbon Neutral Event’ accredited by the Thailand Greenhouse Gas Management Organization (TGO).
Ms. Thapanee Kiatphaibool, TAT Governor, said “The event underscores TAT’s vision to accelerate Thailand’s tourism ecosystem to sustainability, promote economic value, and maintain biodiversity of natural resources. This corresponds with Thailand’s 20-Year National Strategy for competitiveness enhancement and the 13th National Economic and Social Development Plan, Milestone 2, to develop Thailand as a sustainable quality-oriented tourist destination.”
To transform Thailand’s tourism into high-value and sustainable, Ms. Thapanee added, “We need to become less reliant on the number of tourists and prioritise more on quality tourists with high purchasing power, long-stay preferences, and environmental responsibility. Additionally, we need to shape supplies, elevate sustainability standards, and promote Hidden Gems destinations to better balance the distribution of tourism income across the length and breadth of the country.”
TAT and The Cloud have set the target for the Amazing Green Fest 2024 to motivate stakeholders and tourists to recognise the importance of environmental conservation and responsible tourism practices. Ultimately, this would help foster meaningful connections between people and nature.
Mr. Changnoi Kunjara Na Ayudhya, Managing Director of Cloud and Ground Co., Ltd. (The Cloud), said “The Amazing Green Fest 2024 is purposely designed to create a community for sustainable tourism enthusiasts to exchange new experiences through storytelling. We want to motivate people to discover new meanings of sustainable tourism that can be applied in everyday life.”
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The Amazing Green Fest 2024 features six zones of sustainable tourism activities.
Green Tourism: A space that tells the story of sustainable tourism through TAT projects, including Sustainable Tourism Goals (STGs) STAR Rating System, Thailand Tourism Awards, and CF-Hotels Platform.
Green Business: A space that presents socially and environmentally responsible tourism businesses, including hotels, community tours, travel deals, and local arts and
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