The Tourism Authority of Thailand (TAT) is strengthening its direction towards high-value and sustainable tourism by partnering with The Cloud to host the Amazing Green Fest 2024 from 15 to 18 August at Paragon Hall, Siam Paragon, Bangkok. The Amazing Green Fest 2024 marks two milestones in TAT’s aspiration towards socially and environmentally responsible tourism. First, TAT has endorsed a heart-shaped leaf on the Amazing Thailand logo, signifying its strong commitment to the sustainability triangle, which focuses on society, economy, culture, and environment. Second, it is TAT’s first ‘Carbon Neutral Event’ accredited by the Thailand Greenhouse Gas Management Organization (TGO).