Amazon's New AI Tools: How Travel Companies Are Using AWS
29.11.2023 - 22:36
/ skift.com
/ Ihg
/ Justin Dawes
Amazon Web Services is having a conference all week in Las Vegas, and there have already been several reveals of next-generation offerings for the travel industry.
Amazon Web Services, a subsidiary of Amazon, is a cloud-computing company and it has been helping clients in travel and other industries develop ways to harness the latest advancement in AI, among its latest projects.
AWS revealed a new biometrics product called Amazon One Enterprise, a kiosk that scans the palm of the hand to verify a person’s identity. AWS said the product could be used to provide access for travelers and employees at airports, hotels, and more.
AWS said the technology “combines palm and vein imagery” and delivers a reading accuracy rate of 99.9999%. The tech uses AI to record the palm and create a unique signature that is associated with credentials like an employee ID. Users hover their palm over the reader on the kiosk to gain entry.
The tech is meant to help companies move away from traditional security access measures, like fobs and passwords, which can lead to security breaches.
IHG Hotels and Resorts said it is testing the product as a replacement for badges and manual review of guest IDs.
“With Amazon One Enterprise, our goal is to offer employees a new and convenient way to identify themselves and gain access to our software systems by hovering their palm over the Amazon One device. This approach will streamline the way we authenticate, give staff access to the tools they need, and make access easier than ever for them,” said Nick Krieble, global head of identity and access management for IHG, in a statement.
AWS revealed some new generative AI capabilities forAmazon Connect, a cloud-based platform that companies can use to streamline operations in customer-service contact centers.
Choice Hotels said it is using some of these generative AI capabilities in its customer service contact center.
“Today, our team spends significant time to understand customer data relationships and create data mappings. Data objects such as hotel booking or loyalty can be very complex with multi-level nesting,” said Michael Bennett, distinguished engineer at Choice Hotels, in a statement. “Using the Amazon Connect generative AI data mapping feature will reduce the onboarding time and provide guidance on which data columns to use for the unique identification of a profile. With it, we will onboard future specialized data sources much quicker and enrich our Guest 360 profiles with the data to power our real-time personalization initiatives.”
Adam Selipsky, CEO of Amazon Web Services highlighted in a keynote speech this week how Delta Air Lines is building AI tools with Amazon Bedrock. AWS recently made that platform generally