Playa Hotels & Resorts just recently celebrated its 10th anniversary with a big event in Cancun.
25.08.2023 - 13:32 / skift.com / Leslie Barrie
When Jennifer May and her father Michael Stevenson remodeled their restaurant in Sedona, they couldn’t get over how much people loved the view, which overlooks some of the most iconic red rock formations in Arizona.
“We would go have dinner there, and we would watch all of these guests that would come into the restaurant, and the first thing they would do was go outside and take a picture with that backdrop,” said May. “Because it looks like a mural — like it’s not even real.”
So one day, Stevenson came back from a dentist appointment and told May that their dentist offered to sell him the land right next to their restaurant, which was zoned for a hotel.
Eight years later, the 40-room Ambiente Sedona is now open, as of February. The owners overcame hurdles from extensive efforts to preserve the land — rather than level it — and supply chain delays because of Covid. As an ultra-luxury property, it’s now typically priced as the most expensive hotel in the Sedona region — but also the one with arguably the most original concept.
May calls the adult-only property a landscape hotel. This descriptor applies to a handful of European hotels, but the U.S. has none.
The goal? To make each individual guest room (or atrium, as they call them) as immersed into the landscape as architecturally possible.
“I like to tell people, when you open your curtains in the morning, it’s like having Sedona on IMAX, right in your room,” May said.
May and her father looked for design ideas from two hotels in Europe, Vivood in Spain, and Juvet in Norway — both set in beautiful environments and reflecting an immersive, contemporary aesthetic. And both properties referred to themselves as “landscape hotels.”
Other landscape hotel properties include Sweden’s Bergaliv and, depending on one’s definition, Uruguay’s wine-focused experiences at Sacromonte.
“We wanted to Americanize our version of [the concept] — to make the rooms bigger and more luxurious and get in as much of a view as we could,” said May.
While some of the landscape hotels in Europe have one glass wall, for example, May wanted to see how much glass they could get away with in their rooms.
“We literally wrapped the glass down the front and down the sides as far as we could, still leaving privacy in the back for the bathroom and changing area,” said May.
The atriums’ glass has a bronze coating, too, so that in the day, guests walking by see a reflection of the nature that surrounds them, rather than the inside. At night, guests can use the motorized black-out curtains.
Working with individual atriums on stilts has allowed Ambiente — which means “environment” in Italian and Spanish — to keep more of the earth below them intact, too, than if they built a typical
Playa Hotels & Resorts just recently celebrated its 10th anniversary with a big event in Cancun.
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