The process of earning and spending airline reward miles can often be a daunting one. You have to pick a credit card, try to game out how to build up miles, and then find the best deals to take you to your dream vacation.
10.09.2024 - 20:52 / skift.com / Jason Clampet
We released an updated version of our Ask Skift answer engine earlier today. We think it’s a big improvement over the previous iteration, which rolled out in the early days of publishers’ experimentations with generative artificial intelligence.
Like before, it’s built on the body of work done by Skift reporters, editors, and researchers. Without their 12-plus years of work interviewing, researching, and writing there’d be no foundation for Ask Skift. Each story, report, and podcast adds to our knowledge base.
We’ve also incorporated U.S. SEC filings to gain insights into the financial performance of public travel companies, the same data that powers our ST 200 stock index. (Another excellent tool for Skift subscribers.)
Our internal team has leveraged this content, OpenAI’s advances, and new tools to create a much-improved version of Ask Skift. It’s a leap forward that version two barely captures.
When we launched in May 2023, we looked at how other AI tools worked and adopted a chatbot-style interface. We tracked user questions and feedback to inform this updated version.
We’ve moved Ask Skift from the bottom right corner – where it was often mistaken for a user help tool – to more prominent places: the top navigation, search results page, and section pages like Hotels, Online Travel, and Airlines.
We like to keep some of our best features for subscribers, our premium products. That means if you’re a logged-in user of SkiftPro, Skift Research, Airline Weekly, or Daily Lodging Report, you will have access to a few additional things.
It’s impossible to have a conversation about technology and media without talking about generative AI. Some publishers are striking deals with companies including OpenAI that are paying a fee to license the content they had already scraped from websites. Others are suing, which is also an approach.
We know from a Washington Post story that Skift and its sites were scraped to train large language models more than any other travel news site on the planet. Earlier this year we changed our terms of service and asked AI sites not to scrape Skift or access content that’s reserved for our subscribers. We’ll see if they listen.
While we await their response, we continue to invest in Ask Skift and collaborate with third parties who value the role of publishers. Stay tuned for announcements in the coming months.
The process of earning and spending airline reward miles can often be a daunting one. You have to pick a credit card, try to game out how to build up miles, and then find the best deals to take you to your dream vacation.
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