Birgir Jónsson is well aware of how a budget airline's fortunes can quickly turn around.
19.02.2024 - 15:21 / forbes.com / Hudson River / Pan Am / George Mattson / Carl Icahn
New York City may be a global destination for business and tourism, but its track record of seeing airlines depart, at least when it comes to their headquarters, continued last week.
Private jet flight provider Wheels Up confirmed its Manhattan headquarters lease is on the market.
While it will take smaller space, its headquarters will now be in Atlanta, closer to where lead investor Delta Air Lines is based.
Delta wants to sell Wheels Up private flights to its corporate customers and high-value flyers.
Last year, the private flight provider opened an operations center in Atlanta.
Its CEO since last Fall, George Mattson, a former board director with the airline, is based there.
Wheels Up has been based in midtown Manhattan since its founding in 2013, first in Times Square and until now in the Starrett-Lehigh Building, at 601 W 26th Street, with dramatic views of the Hudson River.
“With the opening of our Member Operations Center near DeKalb-Peachtree Airport just outside of Atlanta, we need less space in New York City and a more convenient location for those commuting to the office in the city,” a Wheels Up spokesperson says.
Wheels Up follows a long list of airlines that have departed New York City.
While Eastern Air Lines has long been associated with Miami, until 1975, its headquarters was in Rockefeller Center, where the famous Christmas tree is lit every year and is the home for NBC, including the set for the Today Show and Saturday Night Live.
According to the book Rapid Descent, investment in the airline during its early days by the Rockefeller family was likely the reason it was based there.
On the East Side, on Third Avenue below 42nd Street, across the street from each other, used to be the headquarters of American Airlines and TWA.
American Airlines exited in 1979 for a spot near the new Dallas-Fort Worth International Airport, which was to become its principal hub after the deregulation of the industry enabled airlines to expand at will.
TWA moved to Mount Kisco, 45 miles north of the city, in 1987 after Carl Icahn gained control of the airline.
Its new home was a nondescript office park, near where Icahn owned a home.
The local gathering place for lunches moved from fancy eateries to a nearby Friendly’s hamburger and shake joint.
New York City’s most famous airline, Pan Am, called Manhattan its headquarters until it ceased operations in 1991.
While Wheels Up received a $500 million investment from a Delta-led investment group last year, Pan Am was forced to shutter when Delta backed out of a plan that would have seen a smaller Pan Am continue with a focus on its historic Latin America network.
Delta’s JFK hub and network of routes to Europe and the Caribbean are a legacy of that Pan Am
Birgir Jónsson is well aware of how a budget airline's fortunes can quickly turn around.
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