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Apple explains how the new MacBook Air was designed for travel
30.03.2024 - 21:15 / thepointsguy.com
Take a look around an airport, airplane or hotel, and odds are that you'll see at least a few Apple devices nearby.
From iPhones to iPads to AirTags, the tech giant has developed a portfolio of products that have proven popular with scores of travelers. Perhaps it's their portable and durable design or the ease with which the devices interact with one another, but the company has worked hard to try to convince road warriors to splurge for its tech.
Apple may already have won the majority of the smartphone, smartwatch and tablet markets. However, Apple's MacBook laptops haven't risen to the top of the laptop space — especially among corporate travelers who rely primarily on Windows machines.
But Apple is still working to make a play in that space. Earlier this month, the company unveiled a new MacBook Air that packs a slew of upgrades, all designed to woo users — especially travelers — to upgrade to this laptop.
How is Apple going to do that? TPG secured an exclusive interview with Evan Buyze on Apple's Mac product marketing team to find out. Buyze walked us through how the company has specifically designed this computer for travelers.
It starts with the thin, light design that comes in both a 13.6- and 15.3-inch version.
The smaller computer weighs just 2.7 pounds and is only 0.44 inches thick, making it the ideal choice for the traveler who wants to maximize portability, Buyze said. It's also the more affordable of the two options, starting at $1,099.
Business travelers — as well as those looking for a little more screen real estate for multitasking — will likely prefer the larger 15-inch model. It's only about a half-pound heavier than the 13-inch version, and it starts at $1,299.
Aside from the size differences, the design of the 13- and 15-inch models is practically identical. The latter just has a more robust speaker system.
Both laptops are no thicker than about a 100-page book; Buzye said Apple worked hard so that the width didn't come at the expense of durability. The new MacBook Air is built with an all-aluminum unibody enclosure that's "designed to be super durable."
Whether it's unexpected turbulence or an unwieldy galley cart coming down the aisle, Buyze explained that Apple puts the MacBook Air through its special "reliability testing lab."
"[It] simulates a lot of different customer experiences," he said. "[In the lab,] they do a lot of different things to be able to make sure that whatever situation you are in, whether it's in your backpack or you're carrying it, it meets our standards for reliability."
During Buyze's four-year tenure working on the MacBook Air, he's heard from travelers who have used the computer on airplane tray tables, in Ubers, in hotel rooms and in coffee shops. He
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