An hour north of Cape Town, the Swartland, one of the largest wine-producing areas in the Western Cape, doesn’t receive nearly the same attention as its polished neighbors in the Cape Winelands; the clean-cut vineyards of Stellenbosch, Paarl, and Franschhoek, where a hop-on, hop-off wine tram runs through the valley. Instead, the Swartland is the opposite of a wine tourism hub, with dirt roads carving through golden wheat fields that form a pattern of stripes along the foothills of Paardeberg mountain. Along the highway, carefully stacked hay bales form a makeshift café—one of the sole roadside stops—and the only pop of color punctuating the blonde, desert-like expanse (which could double as a backdrop for a Clint Eastwood film) comes from the patchwork of old-bush vines and olive groves. After the winter rains, the native rhinoceros bush takes on an inky hue, which is how the Swartland (Afrikaans for “black land”) earned its name.
ASEER REGION DEVELOPMENT AUTHORITY TO LAUNCH ASEER DESTINATION BRAND ‘ASEER TEHAWWEL
08.05.2024 - 08:09 / breakingtravelnews.com
Aseer Region Development Authority (ASDA) will join worldwide tourism leaders at ATM annual event in Dubai, to officially launch the new Aseer brand identity regionally, following a local launch and VIP ceremony held in Rijal Alma the previous week.
On 2nd May, His Royal Highness, Prince Turki Bin Talal Bin Abdulaziz, launched the new brand identity as the first regional identity in the Kingdom at a spectacular event in the 900-year-old mountain village in front of over 400 esteemed guests from government entities and private sector as well as regional media and local residents.
The event was a key milestone for ASDA whose mandate is to transform Aseer into a global, year-round tourist destination with authenticity and natural beauty at its core.
‘ASEER TEHAWWEL – AWAKENING WONDER’ is inspired by the yet unexplored potential of the region and symbolizes the opening of a new chapter to establish a thriving tourism destination of the future.
The visual identity is reflective of the region’s diverse terrains – The Arabic calligraphy blends tradition with modernity symbolizing mountains, deserts, highlands, and valleys. The design also encapsulates the region’s unique architectural heritage and draws inspiration from the social diversity of its people. The colour palette resonates with the region’s natural beauty, traditions, and arts.
At ATM, senior ASDA delegates, including CEO Hashim Al Dabbagh and Chief Destination Marketing Officer Hatim Al Harbi will meet with public and private sector representatives from all sectors, including airlines, hospitality sector, tour operators, DMCs and other tourism organizations to share the new brand identity and vision for Aseer’s development in line with Saudi Arabia’s ambitious Vision 2030. Both leaders are looking forward to building and strengthening relationships with key trade stakeholders that will contribute to Aseer’s development and success.
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Located in the south-west of Saudi Arabia, Aseer is a year-round destination that offers breathtaking nature and unexplored culture where visitors can experience undiscovered wonders. ASDA aims to promote the Aseer region to local, regional and international audiences as a destination that offers something for everyone – from solo-travellers to families, from culture enthusiasts to adventure seekers – visitors will enjoy the cooler climate and varied terrains, including over 3,000, mountaintops as well as the unique architecture of over 4,000 villages together with the exceptional local flavors and traditions experiencing Saudi’s hospitality ‘Hafawah’.
ASDA’s CEO Hashim Al Dabbagh said of ATM, “Aseer is a destination rooted in unique cultural attributes and authentic Saudi heritage with so much that is
This Airline Just Launched 15 Routes to Florida — With Fares Starting at $48
It just got easier to plan a summer getaway to Florida.Allegiant Airlines recently announced the return of fifteen nonstop flights to Destin-Fort Walton Beach Airport, in Florida’s Emerald Coast, as part of seasonal summer service. Travelers will be able to visit the popular vacation destination from Des Moines, Knoxville, Tulsa, and other cities the airline confirmed toTravel + Leisure. “We are excited to bring back these seasonal routes for passengers to enjoy some of our network’s most popular destinations just in time for summer vacations,” Allegiant’s Chief Revenue Officer Drew Wells said in a statement to T+L.
H World's Ji Hotels: Chinese Brand Is Heading to Saudi and UAE
As Chinese travel into the Middle East continues to increase, one of the country’s largest hotel operators sees an opportunity. While it’s not as commonly known in the West, H World is a giant in the hotel industry, with around 9,300 hotels and close to one million rooms across the world.
New Research Reveals the Best Beach Destinations for Families
Family vacations are the perfect opportunity to spend quality time with loved ones and strengthen family bonds. One study found 40 percent of parents planned to spend more on international travel with their families this year. There is also a growing trend of multiple generations traveling together.
CHTA Presents Caribbean Travel Forum 2024: Visioning A New Tourism Landscape for the Region
The Caribbean Hotel and Tourism Association (CHTA) aims to reimagine the region’s tourism landscape at the third annual Caribbean Travel Forum, taking place Monday, May 20 in Montego Bay, Jamaica. Kicking off this year’s Caribbean Travel Marketplace, the annual event brings together leading regional and international thought leaders to discuss tourism business opportunities and strategies for success in the Caribbean, the heart of the global travel industry.
CHTA Launches Multi-Destination Media Trip
The Caribbean Hotel and Tourism Association (CHTA) is gearing up for its first multi-destination media trip, designed to illuminate the interconnectedness and diversity across the Caribbean. Scheduled from May 17 to 27, this initiative will showcase the vibrant cultures, breathtaking landscapes, and unique experiences spanning St. Lucia, Barbados, Jamaica and the Cayman Islands.
Yuppi Group leverages Turkish destination specialism to launch B2B hotel platform Pax2Night
Today the respected Turkish destination in-bound tour operator Yuppi Group has announced the successful launch of a B2B accommodation booking platform called Pax2Night.
Consistency in differentiation: how GCC is building the future of their travel destinations
After a remarkable development in travel & tourism, Gulf Cooperation Council (GCC) countries are committed to build consistency across the region while remaining unique and authentic, as shown by Connecting Travel Insight Report 2024, powered by Mabrian travel intelligence.
This Chicago Museum Just Got A Ken Griffin Rebrand, 2 Years After He Fled The State
Chicago’s Museum of Science and Industry is now the Kenneth C. Griffin Museum of Science and Industry in recognition of a $125 million gift from the billionaire and former wealthiest resident of Illinois.
Neom wants to build a 1,500-foot infinity pool that's almost 4 times longer than one in Dubai
Saudi Arabia is planning a spectacular infinity pool that will be almost 1,500 feet long.
Aviation experts at Arabian Travel Market highlight the pivotal role of innovation as regional passe
As passenger numbers in the Middle East are predicted to reach 429 million this year, representing a 5.4% increase on 2019 figures, a panel of aviation experts convened at Arabian Travel Market (ATM) yesterday to discuss how the market is changing, outlining their predictions for the future of air travel. The session, ‘Looking Skyward for Innovation: How Technology is Disrupting Aviation’, was moderated by travel expert Mark Frary and included panellists from Cirium, IATA, AviationXLab, and Riyadh Air.
Arabian Travel Market returns next week, with over 41,000 attendees expected
The organisers of Arabian Travel Market 2024 (ATM) and representatives from the exhibition’s strategic partners, which include the Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts, and Al Rais Travel, have outlined their plans for the event, which takes place from Monday, May 6, to Thursday, May 9, 2024 at the Dubai World Trade Centre (DWTC).