Under the inspiring theme “Empowering Innovation – Transforming Travel through Entrepreneurship,” Oman is poised to demonstrate its dynamic tourism sector at the Arabian Travel Market Exhibition 2024. Spearheaded by His Excellency Azzan bin Qasim Al Busaidi, the Omani delegation is ready to reveal the latest advancements in travel technology and sustainable tourism practices. This strategic participation marks a pivotal effort by Oman to forge new international partnerships, exchange invaluable knowledge, and prominently feature its burgeoning tourism capabilities on the global platform. With more than 36 companies participating, Oman is set to showcase the unique cultural and natural attractions it offers, especially highlighting the much-anticipated Khareef Dhofar season and various summer promotional activities aimed at attracting global tourists.