Long wait times for visas and an outdated air infrastructure hobble the U.S.’s ability to attract travelers, said executives at the Skift Global Forum.
14.09.2023 - 17:21 / skift.com / Selene Brophy / Zane Kerby
The American Society of Travel Advisors (ASTA) has seen over 12,000 downloads of its Travel Advisor Career Overview guide to becoming a travel agent since it made the resource free.
Previously, ASTA’s materials came with a fee, with only about 50 downloads in the five years before 2023.
ASTA’s next step in career training for aspiring travel agents has also been modified to include an ASTA membership with the “Future Travel Professional” level, which forms part of the Roadmap to Becoming a Travel Advisor course starting at $199. An independent advisor membership begins at $228.
The guide was made freely available through a partnership with Norwegian Cruise Line and forms part of ASTA’s overall initiative to bring new travel advisors to the industry, said Zane Kerby, CEO and president of ASTA.
“Right now, the travel industry desperately needs more talent,” said Kerby. “If someone is interested in becoming a travel advisor, they first have to understand the landscape of our industry and the variety of pathways available to them.”
“Our members are telling us they need help,” Kerby further stated as he explained that the overhaul of ASTA’s Travel Career Center extends beyond recruitment with the intent to “equip future professionals with comprehensive tools for success.”
ASTA represents 80 percent of all travel sold in the United States through travel agency distribution channels.
Long wait times for visas and an outdated air infrastructure hobble the U.S.’s ability to attract travelers, said executives at the Skift Global Forum.
The American Society of Travel Advisors (ASTA) has launched an expansion of its Travel Advisor Roadmap Course, introducing four new career pathway training modules for advisors who are new to the industry.The new courses include Corporate Travel Advisor: Roadmap to Becoming a Travel Advisor; Independent Contractor: Working with a Host Agency; On the Payroll: Working Directly for a Travel Agency and Independent Travel Agency: Building Your Business.Students will have the opportunity to learn in-depth insights towards a thriving career in corporate travel, uncover the strategies and knowledge needed to excel with a host agency, learn the ropes to become an integral part of a travel agency team and unlock the steps and strategies needed to build their very own agency.
Pleasant Holidays and its luxury brand, Journese, have launched a Maui Strong Vacation Sale and travel advisor incentive in an effort to encourage Maui vacation bookings for 2023 and 2024 as the island seeks to recover from devastating wildfires.The sale features exclusive offers, including up to 40 percent off hotel room rates, free nights, food and beverage credits and other perks at 15 participating hotels on Maui. Properties include Fairmont Kea Lani, Maui; Kapalua Villas Maui; Grand Wailea Maui, A Waldorf Astoria Resort; Hotel Wailea, Relais & Chateaux; and Wailea Beach Resort – Marriott, Maui.New bookings made through December 31, 2023, for travel through December 31, 2024, are eligible.The travel advisor achieving the highest qualifying sales to Maui will earn a future travel credit of $1,000 along with 5,000 bonus TRIP Points to apply toward their personal travel. Meanwhile, the second, third and fourth-highest-selling travel advisors will receive future travel credit prizes of $500, $250 and $100, respectively.
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