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10.09.2024 - 20:04 / travelpulse.com / Patrick Clarke / Aurora Expeditions
Greg Cormier. (Photo Credit: Aurora Expeditions)
WHY IT RATES: The brand and digital marketing veteran will work closely with the company's dedicated sales team to drive growth moving forward.—Patrick Clarke, TravelPulse Senior Editor
Aurora Expeditions, a pioneer in responsible and immersive small ship exploration, has today announced the appointment of Greg Cormier to the role of Chief Marketing Officer.
Based in Toronto, Cormier will be responsible for driving global growth for the brand, with a particular focus on enhancement of the company’s digital experience as well as growing market share in North America.
Bringing more than 20 years’ experience in brand and digital marketing, Greg will work closely with the Aurora Expeditions global marketing and sales teams to support the scaling of operations as Aurora prepares to welcome its third purpose-built small ship in 2025.
“I am thrilled to have joined Aurora Expeditions at this pivotal moment for the brand,” commented Cormier.
“With two modern, small expedition ships and a third launching in 2025, I’m excited to build on the incredible work that has already been done and lead the team into this next chapter of global growth and expansion.”
Aurora Expeditions recently released its Arctic and Beyond 2026 season of voyages, including its first expeditions to Southeast Asia as well as its new Small Ship Cruise product, sailing in the Mediterranean, Atlantic Coast, British Isles and more.
For more information about Aurora Expeditions, visit aurora-expeditions.com.
SOURCE: Aurora Expeditions press release.
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Spirit Airlines and Frontier Airlines haven’t been profitable in recent years. And now they’re making moves you wouldn’t expect from ultra-low-cost carriers — they’re bundling fares and offering a premium product.
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