Behind the Source of the Viral 'Airbnb Collapse' Data
25.08.2023 - 13:14
/ skift.com
/ Dennis Schaal
/ Melanie Brown
This is a story about how questionable data about plunging Airbnb host revenue took on a life of its own, leading to a slew of news articles and social media posts, investor concerns, and one CNBC interview.
Nick Gerli, the CEO of Reventure Consulting, tweeted June 27 about the alleged “Airbnb Revenue Collapse,” citing AllTheRooms as the “source” of his data. It showed alarming year over year drops in revenue per available listing in May in several metro areas, including 47.6% in the Sevierville, Tennessee, 47.2% in Phoenix, and 46.1% in Austin, Texas.
The tweet shook the short-term rental industry and attracted more than 35 million views on Twitter alone.
The chart Gerli posted and subsequent statements he made claimed that AllTheRooms was the “source” of the data. “The data used in this Tweet thread came from AllTheRooms,” Gerli tweeted.
The Airbnb collapse is real.
Revenues are down nearly 50% in cities like Phoenix and Austin.
Watch out for a wave of forced selling from Airbnb owners later this year in the areas hit hardest by the revenue collapse. pic.twitter.com/xjGkj7bFC5
However, Gerli told Skift in an email Saturday that he took county data that AllTheRooms sent him, and went a step further on his own.
“AllTheRooms sent me a spreadsheet with revenue, listing, and RevPAL data for every county in America going back to 2015,” Gerli said. “I then grouped the counties into metro areas, and created the table you saw in the Tweet to show the rolling YoY change in RevPAL.”
AllTheRooms, meanwhile, has not spoken publicly about the data and has not engaged with journalists and others seeking to confirm or deny the data.
AllTheRooms CEO Joseph DiTomaso did not respond to a Skift email seeking comment.
“Our dataset shows declines in many of the markets that were cited in the original tweet,” said Melanie Brown, executive director of data insights at Key Data. “However, the declines are not nearly as dramatic as what was shown.”
Brown added that she made presentations about short-term rental market trends to three investor groups last week, “and they’ve all asked about the AllTheRooms data.”
Other analysis indicates a more modest decline in Airbnb host revenue. “U.S. RevPAR fell 3.3% to $89 in the first half of the year, ADR was down 2.3% to $260, while occupancy was down a single percentage point at 34%,” said a Key Data blog post July 10.
While Gerli found RevPal down 47.2% year-over year in May in the Phoenix metro area, STR Insights found it to have dipped just 2.5%. The same pattern was true for Myrtle Beach, South Carolina — 45.1% for Reventure versus 4.8% for STR Insights.
While Gerli had RevPAL in the New Orleans metro area down 37.1%, AirDNA pegged the decline at1.2%.
“Let’s get some facts