Most travelers see little more than the duty-free store during a short connection, but there’s an alternative approach that’s gaining momentum.
23.04.2024 - 06:40 / forbes.com
There’s never been more interest in actual, genuine off-the-beaten-path travel than now. More and more tourists are searching out escape from the everyday—trips with fewer people, less (or preferably no) technology, and an opportunity to recalibrate and experience something authentic and life-affirming.
Stepping into the market with an offering that undoubtedly fits that definition is Gift of Go, who have launched an inaugural series of explorations into Brazil’s most remote and extraordinary regions for 2024.
Kicking things off is An Exploration of the Highlands of Brazil. A 14-day, 125-mile journey into the majestic Serra do Espinhaço departing on May 6th, a maximum of eight travelers and 10 expedition crew will trek, horseback ride, boat, bike, bushwack and overland their way across a labyrinth of lost historic trails and backroads in one of the planet’s most ecologically diverse places.
The trip promises Seussian landscapes, colonial villages and quilombos (former slave settlements), white sand beach fringed waterfalls, cola-colored rivers, bubbling hot springs and barely-visited UNESCO World Heritage sites. It will culminate at a famed Vesperata celebration in Diamantina, the UNESCO “city of diamonds.”
The Serra do Espinhaço was once the epicenter of the world’s diamond trade but has been abandoned and largely forgotten about by the outside world for close to 200 years. It’s home to three UNESCO destinations and two globally-renowned biodiversity hotspots in the Brazilian Savanna and Atlantic Rainforest. Yet despite this, its largest conservation unit at the Sempre Vivas National Park receives only a handful of visitors each year, and most of those are from the scientific community. What that effectively means is that, from a tourist perspective, you’ll have the place to yourself.
Experiences are broken up into four chapters. The Serra take visitors on an epic trek through the mountains. The Garden navigates Brazil’s hinterland of big cats and sharp plants, disappearing trails, forsaken ranches and disputed lands by pack-mule and jon-boat. The Sertão brings travelers to the lowlands along miles of open road to festive cow towns and legendary hospitality. Lastly, The Berço is the cradle, dramatic landscapes that lead to tales of hardship and glory and at its end, the slave-built highway that cascades into Diamantina.
Gift of Go will lead a collection of curated trips over the year. At 14, 21 and 28 days in length, they are meticulously researched and curated; designed to create deeply immersive, enriching experiences that are as demanding as they are rewarding and that have the power to change how we see the world.
In this sense, Gift of Go is pitching the trips less as vacations and more as
Most travelers see little more than the duty-free store during a short connection, but there’s an alternative approach that’s gaining momentum.
Everyone at the IPW travel trade show in Los Angeles was banking on doing big business for the 2026 FIFA World Cup, but several tour operators told us much of it would be coming from corporations and large groups.
Los Angeles, California — The United States has “serious problems” when it comes to international inbound travel that must be resolved if the country is to regain its competitive edge.That’s the assessment of the U.S. Travel Association and its leader Geoff Freeman, the organization’s president and CEO.Freeman delivered his sober take on the problems plaguing inbound travel to the United States during a press conference today in Los Angeles, California where a travel industry convention is taking place.“The United States remains the world’s most desired nation to visit, but at the end of 2019 we had 79 million visitors internationally and in 2023 we had 67 million international visitors," Freeman told the media gathered for the IPW 2024 convention. “That’s only 84 percent of pre-pandemic levels.”“When you look at travel as an export - before the pandemic we had a 12 billion [person] travel trade surplus. At end of last year we had about a 50 billion [person] travel trade deficit,” Freeman added.There's a handful of challenges that the United States currently faces when it comes to attracting international visitors and significantly ramping up inbound numbers, said Freeman. And some of those challenges are within the country’s ability to fix, while others are not.There’s not much that can be done, for instance, about the strength of the U.S. dollar, which makes this country very expensive to visit from many other parts of the world. Similarly, there’s not much U.S. officials can do about the current prohibitions surrounding flights over Russian airspace, which pose a major obstacle for airlines coming to this country from China.However, visa wait times continue to be a significant roadblock for international visitors — and that’s an issue U.S. officials can — and should — be able to fix, Freeman said.“On the visa side, I checked this morning — if you're a Columbian and want to come to the U.S. the wait times are over 600 days to get an interview at a U.S. consulate,” said Freeman. “If you’re in Mexico, the wait times are over 800 days.”By contrast, for visitors from India the wait timeline for visa interviews has recently been reduced to a somewhat more reasonable 150 to 200 days. Similarly, wait times for those visiting from Brazil have been reduced drastically — from what was once 500 days down to just 21 days, according to the U.S. Travel Association.“It shows us that it can be done. When the State Department uses their ingenuity and gets creative and puts resources in the right places, this problem can be solved,” explained Freeman. “But it’s been going on for far too long. It needs to be solved now.”
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