Brazil’s Retaliatory Visa Rules Would Hurt Its International Tourism Recovery

Brazil will mandate visitors from the U.S., Australia and Canada obtain an e-visa prior to entering the country starting January 10, 2024, according to Embratur, Brazil tourism’s board.

With the pandemic now over, what’s the future of tourism? What does the decline of full-time office employees mean for tourism and business travel? Why hasn’t U.S. solved its visa delay mess? We’ll discuss these topics with the executives of NYC Tourism+Conventions, U.S. Travel Association, Visit Britain, Intrepid Travel and others on-stage at the Skift Global Forum in New York on September 26-28. 

Destination DC will spend nearly $20 million on marketing in an upcoming advertising campaign as the city deals with a slow travel recovery.

Brazil will remain a challenging place for ultra low-cost carriers (ULCC) to successfully operate due to its legal environment, high labor and fuel costs and burdens for flight disruptions.  

New Orleans & Company will have a new president and CEO on January 1. Walt Leger III will be replacing Stephen Perry, who has been in the role for 20 years. He wants the destination marketing organization to embrace a more direct-to-consumer strategy and take more risks with emerging technologies.

Azul Brazilian Airlines doesn’t expect any ultra-low cost carriers to enter Brazil any time soon. The low cost carrier has 165 aircraft that fly to 170 destinations in Brazil and will flies just under 1000 flights a day next month.

International inbound travel to the U.S. is projected to be at 63 percent and 75 percent of its pre-pandemic volume in 2022 and 2023, respectively, according to the U.S. Travel Association’s biannual forecast. At this rate, international travel won’t reach pre-pandemic levels until 2025.

The U.S. Travel Association has launched a website to highlight the negative impact of long visitor visa interview wait times—which now exceed an average of 400 days—is having on global travelers and U.S. businesses. Called USVisaDelays.com, the website lists stories of those affected, loss in industry spending, visitor wait times, impacted markets and a policy fact sheet. 

International inbound visitors spent more than $15.8 billion on travel to, and tourism-related activities within, the United States in October, making it the highest monthly level of spending since Covid struck in February 2020, according to the National Travel and Tourism Office. 

Global average wait times for U.S. visitor visas dropped below 150 days in January for the first time since 2021, according to the U.S. Travel Association. They still, however, remain higher than 400 days for India, Brazil, Mexico and top inbound visa-requiring markets (excluding China).

International visitors spent $15.9 billion on travel to, and tourism-related activities within, the U.S. in November, up 57 percent year over year, according to the National Travel and Tourism Office.  That’s an improvement from November 2021, but it’s billions of dollars down from international visitor spending in pre-pandemic November 2019, which had $20 billion.

Ethiopia’s tourism sector has been hit hard in the last two years by Covid and a brutal civil war, with spending down by more than $2 billion. The tourist sites and infrastructure have been spared, but the sector doesn’t have the confidence of governments, travelers and tour group operators that the conflict is over and the country is a safe destination.