New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

International travelers spent $18 billion on travel to, and within the U.S. in July., down by $1.5 billion from its pre-pandemic level, according to the National Travel and Tourism Office’s latest data. Spending on strictly goods and services like recreation, lodging and food totaled $9.7 billion in July 2023.

With the pandemic now over, what’s the future of tourism? What does the decline of full-time office employees mean for tourism and business travel? Why hasn’t U.S. solved its visa delay mess? We’ll discuss these topics with the executives of NYC Tourism+Conventions, U.S. Travel Association, Visit Britain, Intrepid Travel and others on-stage at the Skift Global Forum in New York on September 26-28. 

The U.S. travel industry is cheering on the Biden Administration’s new push to get more federal employees back into the office. 

International inbound travel to the U.S. is projected to be at 63 percent and 75 percent of its pre-pandemic volume in 2022 and 2023, respectively, according to the U.S. Travel Association’s biannual forecast. At this rate, international travel won’t reach pre-pandemic levels until 2025.

Multiple state tourism agencies ended their growing participation on the short-form video sharing platform TikTok to comply with their state executive orders. As they exit, they plan to move the resources allocated for TikTok into their other social media channels.

International inbound visitors spent more than $15.8 billion on travel to, and tourism-related activities within, the United States in October, making it the highest monthly level of spending since Covid struck in February 2020, according to the National Travel and Tourism Office. 

Peru’s post-pandemic recovery will take longer than expected because of the violent political protests that started in December. As the protests continue, the country’s competitiveness as a tourist destination is at risk if the political situation isn’t resolved and images of unrest and chaos stay in the international spotlight.

International visitors spent $15.9 billion on travel to, and tourism-related activities within, the U.S. in November, up 57 percent year over year, according to the National Travel and Tourism Office.  That’s an improvement from November 2021, but it’s billions of dollars down from international visitor spending in pre-pandemic November 2019, which had $20 billion.

Rural and outdoor destinations are contending with slower growth rates compared to their pandemic boom as big cities become competitive again and Americans travel internationally. 

International inbound travelers spent nearly $163 billion on U.S. travel and tourism-related goods and services in 2022, up 96 percent from 2021, according to the National Travel and Tourism Office’s latest monthly data. On average, international travelers spent more than $445 million a day in 2022.

Chicago tourism officials plan to drive visitation into and expand its marketing coverage for South Side and West Side neighborhoods after receiving a $5.5 million grant from the city government.

The great promise and hype by travel executives several years ago about the potential of voice search to revolutionize the industry have gone nowhere. Voice-based search hasn’t progressed as serious destination marketing avenue because the technology underpinning it yet can’t drive effective engagement, inspire travel and handle the complexity of travel search.