CEIR partners with ESCA on exclusive research

04.03.2024 - 07:59 / traveldailynews.com / Vicky Karantzavelou

ESCA members receive complimentary access to CEIR reports.

DALLAS – The Center for Exhibition Industry Research (CEIR) announced its partnership with the Exhibition Services & Contractors Association (ESCA) in a milestone collaboration that will provide ESCA members with exclusive access to its abundant library of research addressing top issues in the exhibitions industry.

“CEIR is thrilled to work with ESCA in providing its members access to the wealth of information about the exhibitions industry contained within our research,” said CEIR CEO Cathy Breden, CMP-F, CAE, CEM. “We encourage industry professionals to take advantage of these comprehensive and objective insights toward making better decisions for better events.”

CEIR houses the world’s largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help exhibitions industry professionals better understand the world of face-to-face marketing. Research covers the gamut of industry issues including attendee acquisition, exhibit and sponsorship sales, general industry trends and more.

“Through this partnership, ESCA members are granted privileged access to CEIR’s invaluable research resources,” said ESCA Executive Director Julie Kagy, CEM. “This exclusive access encompasses hundreds of reports, each providing deep insights into the dynamics of the exhibition industry and offering actionable intelligence to navigate its challenges and opportunities, that can help them transform their strategic approach and elevate their success in the industry.”

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.