At the start of the year, Sortis Holdings said it would acquire Ace Group International, owner of Ace Hotels, for $85 million in cash. Now the deal is off.
17.10.2023 - 12:33 / skift.com / Sean Oneill / Alan Woinski / Patrick Pacious
Choice Hotels said on Tuesday it proposed to acquire all the outstanding shares of Wyndham Hotels & Resorts at a price of $90 a share.
Under the plan, Wyndham shareholders would receive $49.50 in cash per share and 0.324 shares of Choice common stock per share.
The deal assumes a $7.8 billion valuation for the company. Choice’s proposal, which it spelled out on a website, represents approximately a 30% premium to Wyndham’s latest closing price.
“With the assumption of Wyndham’s net debt, the proposed transaction is valued at approximately $9.8 billion,” says a company spokesperson.
The move would create the largest franchisor of budget hotels in North America. Together, across all classes of hotels, they would run about 16,360 properties.
Skift had reported earlier this year on rumors of a possible merger, as well as why some analysts were skeptical.
But formal talks began in recent months. Choice and Wyndham were in a negotiable range on price and consideration,” Choice said today. But Wyndham walked away from the talks.
“We remain convinced of both the many benefits of the combination and our ability to complete it,” said Patrick Pacious, president and CEO of Choice Hotels, in a statement.
Both companies have big positions in the mid-tier market, which has become increasingly interesting to hotel groups, as noted by Skift Research’s recent report: Battle of the Midscales: Wyndham vs Choice in 20 Charts.
Choice Hotels is the Rockville, Maryland-based operator of nearly 7,500 hotels spanning 22 brands, including its flagship upper-midscale brand Comfort and roadside midscale brand Quality Inn. Choice has repeatedly said its strategy consists of expanding its portfolio with hotels that generate higher royalties per unit, meaning higher-end properties.
Wyndham, a Parsippany, New Jersey-based hotel operator with approximately 9,100 hotels and 842,500 rooms, is best known for its budget brands, such as Super 8 and Ramada. But its 24 brands also include higher-end properties, such as Dolce, Wyndham, and Wyndham Grand.
Mergers have their proponents: Having a greater scale bolsters the effectiveness of loyalty programs and brand marketing, which can help hotel companies drive more customers to book directly and lower the costs of distribution by reducing exposure to third-party commissions paid to online travel agencies.
“While a hostile takeover attempt is never something that the industry looks forward to, and there are plenty of unanswered questions on the chain of events that Choice disclosed, this is a way to get the sector and lodging stocks back in the spotlight, right before the start of earnings season,” said Alan Woinski, editor of Daily Lodging Report.
Wyndham was up 15% pre-market. Choice was
At the start of the year, Sortis Holdings said it would acquire Ace Group International, owner of Ace Hotels, for $85 million in cash. Now the deal is off.
Hyatt has bet more of its future on China than any other Western hotel group. It has 40% of its hotel pipeline there — a greater percentage than the hotel development pipeline of any public company in its peer group.
Marriott International‘s executives reported strong revenue growth in the third quarter on Thursday. They forecasted a steady pace of revenue expansion that would return it to its historical 10-year average after the pandemic disruption.
There’s no shortage of chic hotels in Paris. But very few offer the comfort and intimacy of a luxurious Parisian apartment coupled with the five-star service of a top hotel. That is, except for the Hotel San Régis, the iconic 100-year-old gem in the tony eighth arrondissement that’s hosted the likes of Richard Avedon, Lauren Bacall, Gene Kelly, Louis Malle, Jacqueline Bisset, Romy Schneider and more.
It’s almost fondue season, and if you want a truly unique experience with the most scenic alpine backdrop, head to the Carlton Hotel St. Moritzto book lunch or dinner in one of their fondue gondolas. Starting this December 8, 2023 until the winter season ends, you can enjoy an intimate feast starring cheese plus a few other Swiss delicacies. Last year the gondolas were such a hit that the St Moritz hotel is bringing them back by popular demand. “Serving cheese fondue and other special menu items offers guests an experiential dining opportunity,” says Constanze Grossman, director of public relations at the Tschuggen Collection.
Good morning from Skift. It’s Friday, October 27. Here’s what you need to know about the business of travel today.
When you grow up in the South like I did, you learn there's a difference between mad and spittin' mad.
In a city known for its wealth of food options, you might be surprised to learn that one of the best meals you’ll have in London – or, perhaps, anywhere – is dinner at Nipa Thai in the Royal Lancaster London. Two months later, my husband and I are still talking about it – and the rest of our luxurious two night stay in this gem of a hotel.
Since 1931, the Hotel Juana has played host to writers, artists, musicians and cultural greats. Now those free spirits, as well as the rest of us, have a dedicated place to seek inspiration or while away the hours in paradise. Paseo, a bar, restaurant and casual meeting spot - named for the Spanish word for a leisurely stroll - is the latest eatery to grace Juan-les-Pins, the family friendly enclave in tony Antibes, featuring a vibrant garden patio, arresting interior and delicious fare.
On a third-quarter earnings call Thursday morning, Wyndham Hotels & Resorts outlined for investors its rationale for rejecting a $7.8 hostile takeover bid from budget-hospitality rival Choice Hotels. Including assumed debt, the deal value would climb to around $9.8 billion.
Wyndham’s executives talked at length Thursday about why they wouldn’t accept the unsolicited bid from Choice Hotels – a $9.8 billion buyout offer after assuming debt.
Choice Hotels on Wednesday called on Wyndham Hotels & Resorts to return to merger talks while publicly responding to concerns Wyndham executives had raised about “execution risk” — including questions about regulatory scrutiny.