Spring is associated with new beginnings and warmer weather. Meaning: it’s also an opportune time to gather outdoors to celebrate—namely, with outdoor festivals. Washington, D.C. has the National Cherry Blossom Festival, while Austin hosts SXSW. As for San Antonio, America’s seventh-largest city? It’s home to Fiesta.
Clase Azul Mexico Unveils Latest Mezcal, A Spirit Inspired By San Luis Potosi, Mexico
20.02.2024 - 16:33 / forbes.com
The luxury Mexican spirits and hospitality brand Clase Azul Mexico has done it again with another hit on its hands: today marks the release of Clase Azul Mezcal San Luis Potosí ($370), the third mezcal in its collection that includes Clase Azul Mezcal Durango and Clase Azul Mezcal Guerrero.
This one takes impetus from Mexico’s San Luis Potosi region in the center of the country and is crafted with green agave native to the area. According to a company release, the expression is produced in Estación Ipiña, a small community of around 250 inhabitants. “The decanter’s red color pays homage to the Huachichil, nomads of the desert landscapes of San Luis Potosí. Translated from the Nahuatl language of the Aztec, their name means “heads painted red,” as they were known to adorn themselves with red dye, emulating the plumage of the finch (Haemorhous mexicanus)—a revered guardian to their tribe,” the release says.
The cap, meanwhile, is handcrafted with colored yarn.
Two women are behind Clase Azul Mezcal San Luis Potosí: the brand’s master distiller Viridiana Tinoco and the creative coordinator of craftsmanship Aline Fuchs. On the eve of the launch, they spoke with me about the spirit and the magical part of Mexico that it’s inspired by.
Why did you decide to pay homage to San Luis Potosi for your latest mezcal?
VIRI At Clase Azul Mexico, we are committed to enhancing our culture, our exquisite flavors and traditional processes. So, looking for that essence and cultural richness, we decided that our next mezcal icon would be inspired by the region of San Luis Potosí. The deserts of this region, although inhospitable at first glance, are rich in storytelling and natural wealth.
ALINE When we hear or talk about Mezcal, you immediately think about Oaxaca because mezcals from Oaxaca are better known. Through our mission to share the magic of Mexican culture with the world, Clase Azul México is looking for cultural gems to offer, and the San Luis Potosi region, with its contrasted landscape, its colonial influence and its natural richness is one of them.
What would readers love to know about San Luis Potosi and what may surprise them about the region?
ALINE San Luis Potosi is a contrasted region as I said. The north part of the region is mainly desert, coniferous and oak forests are present in the highland while the southeast part named “Huasteca Potosina” is wet forests, full of rivers and waterfalls. Due to this natural richness, the region of San Luis Potosi is in fifth place nationally in biological diversity.
This region reached its peak in the 16th century during the discoveries of silver and gold mines which explains the presence of colonizers in this area. Actually, the name of San Luis Potosi comes
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