The first-ever Botswana Tourism Investment Summit will be held in the country’s capital, Gaborone, from today, the 23rd to the 24th November 2023. This event organized by the International Tourism and Investment Corporation (ITIC) in partnership with World Bank Group’s International Finance Corporation, aims at promoting Botswana as a land of untapped tourism potentials to becoming a major conduit for foreign investment flows to the country. Furthermore, Botswana’s project developers will be connected to investors. Bankable projects in quest of investments will be highlighted through presentations. In addition, the ITIC and BTO teams are preparing up to assist the different parties in brokering joint-ventures, partnership agreements or in entering the shareholding capital of these exciting strategic moves focused on high returns.
Climate Change Not a Focus for U.S. Tourism Marketers: Report
21.11.2023 - 07:33 / skift.com / Dawit Habtemariam / Brand
Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.”
The report is based on a survey of over 300 destination marketers by the Digital Tourism Think Tank, commissioned by travel marketing platform Sojern, and endorsed by Brand USA, Destination Canada and the European Travel Commission.
Compared to other regions, regenerative tourism is not a strong strategic focus for U.S. tourism boards. Only 28% in the U.S. have made it a focus, while over 40% of Canadian and European tourism boards have made it one.
Tourism boards differ regionally when it comes to diversity and inclusion. In the U.S. and Canada, over half of tourism boards prioritize celebrating racial and ethnic diversity in their marketing. In Europe, however, 23% do so.
In addition, Canadian tourism boards stood out for their representation of Indigenous Peoples at 71%, according to the report.
When it comes to reaching travelers with disabilities, over 40% of American and European tourism boards put it as a top priority in their marketing. About 12% of Canadian tourism boards, on the other hand, do so.
Where to go for a North American ski adventure
The Mount Hood stratovolcano, around two hour’s drive east of Portland, Oregon, is the most transfixing ski destination you’re ever likely to lay eyes on. It’s a perfect snow-topped pyramid, pushing high through the clouds, with a belt of fir trees and pistes that crisscross the forest like strands of a spider’s web. Get closer and you’ll see the pattern is the result of several exciting ski areas: Timberline, Mount Hood Skibowl, Mount Hood Meadows, Summit Ski Area and Cooper Spur. For those who love winter sports, this region always offers another reason to stay longer.
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Sojern reveals first of its kind "State of Destination Marketing 2024 Report"
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Weeva Receives Global Responsible Tourism Award for Leading Climate Change Initiatives in Travel
After a string of successful award wins throughout 2023, Weeva has won the global Responsible Tourism Award for ‘Addressing Climate Change’.
TOURISM’S IMPORTANCE FOR GROWTH HIGHLIGHTED IN WORLD ECONOMIC OUTLOOK REPORT
According to the World Economic Outlook (WEO) Report, the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia’s invasion of Ukraine, and from the cost-of-living crisis.
China and U.S. to Improve Tourism Ties, Says Xi
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Allegiant Air Has a Dozen New Florida Routes for Spring 2024 — Including New Service to This Airport
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Orlando's $100 Million Tourism Marketing Budget Faces Cuts
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