Brand travel tips

This year, Skift Global Forum East will be held at the 5-star, ultra-luxury resort: Atlantis The Royal. We plan to welcome 300+ travel industry professionals and speakers to this iconic venue on December 12-14.

As the daily homepage for travel, Skift is the information and intelligence brand at the center of it all, with our team continuously reporting on the innovators that are disrupting the status quo and leading the way to a more exciting industry. 

At U.S. Travel’s IPW – the largest generator of international inbound travel to the United States – Association President and CEO Geoff Freeman shared a vision to make travel a national priority, solve barriers to visitation growth, and become the most-visited nation in the world.

Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service.Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into the DMO’s top role. Dixon is the current president and CEO of NYC Tourism + Conventions.He will take over in July for Chris Thompson, who announced his retirement from the role last year. Thompson held the role of Brand USA president and CEO from 2012 until 2024.

Good morning from Skift. It’s Tuesday, May 7. Here’s what you need to know about the business of travel today.

The U.S. travel industry will see a full recovery in Chinese and Japanese tourism by 2026 — one year earlier than previously projected, according to the U.S. National and Travel Tourism Office’s latest annual forecast released Tuesday.

With submissions for the 2024 Skift IDEA Awards well underway, we are excited to introduce the first cohort of industry experts that will bring their unique perspectives and experiences to support us in selecting the 2024 Award winners. 

Good morning from Skift. It’s Thursday, April 4. Here’s what you need to know about the business of travel today.

Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of Directors has appointed Fred Dixon as the company’s new President & Chief Executive Officer, effective July 15, 2024.

Fred Dixon is going to be the president and CEO of Brand USA, America’s destination marketing organization, starting July 15. Brand USA made the announcement on Wednesday. Dixon is the CEO and president of NYC Tourism + Conventions.

Congressman William D. Delahunt’s vision led to bipartisan legislation creating Brand USA, America’s travel marketing organization.

Travel marketers are going to redirect resources meant for TikTok toward Instagram, YouTube and other marketing channels if the U.S. bans TikTok. How do we know that? Several state tourism offices have already done so after deleting their TikTok accounts.

Nadia "Sparkle" Henry

Brand USA, America’s tourism marketing agency, is going to be advertising internationally during the Super Bowl for the first time. The ad will appear during the international broadcast in Germany and the UK.

Good morning from Skift. It’s Tuesday, February 6. Here’s what you need to know about the business of travel today.

Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

American Affair works closely with the travel trade most recently launching an incentive giving agents the chance of winning a multistate holiday for two when they make a multistate booking with American Affair of two or more states.

Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.”

MMGY Global has been acquired by EagleTree Capital, a private equity firm. The travel and tourism agency’s previous owner was Peninsula Capital Partners LLC. The terms of the transaction were not disclosed.

U.S. tourism businesses just finished their first post-pandemic sales missions to China — their first trips in four years.

ITB Asia, Asia’s leading travel trade show, is pleased to announce its top exhibitors for the highly anticipated 16th edition, set to take place from 25 – 27 October 2023 in Singapore.