Crescent Hotels & Resorts announces partnership with Green Key Global during Earth Month

03.04.2024 - 12:21 / traveldailynews.com / Vicky Karantzavelou

The announcement underscores the management company’s commitment to sustainable practices during Earth Month and beyond.

FAIRFAX, VA – Crescent Hotels & Resorts, the nationally recognized operator of hotels and resorts in the United States and Canada, announces a strategic partnership with Green Key Global, the North American standard in Hotel Sustainability Certification. The collaboration will strengthen sustainable practices and processes at Crescent’s collection of hotels and resorts while demonstrating the positive impact sustainable initiatives have in the local community and our planet.

“Sustainability has been a longstanding core value at Crescent Hotels & Resorts. By forging a strategic alliance with Green Key Global, we not only underscore our unwavering dedication to environmental stewardship but also establish a resolute benchmark that resonates throughout our company culture,” added Michael George, Founder, President, and CEO of Crescent Hotels & Resorts.

“We are delighted to kick off this eco-conscious partnership with Crescent Hotels & Resorts,” said Anick Levesque, Managing Director of Green Key Global. “Crescent Hotels & Resorts embraces a bold entrepreneurial spirit and a culture that celebrates innovation, diversity, and forward-thinking. I am eager to see the impactful strides they will make in helping to shape a brighter, more sustainable future.”

In the strategic collaboration, Crescent Hotels & Resorts will leverage Green Key Global’s suite of standardized programs and specialized resources tailored for the hospitality and meetings sectors, with the goal of enhancing the eco-ratings across Crescent’s extensive portfolio of hotels. Working collaboratively toward the attainment of The Green Key certificate, recognized as the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry, both Green Key Global and Crescent Hotels & Resorts are committed to showcasing efforts toward sustainability for guests, thus contributing to the preservation of our planet for future generations.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.