Lindner Hotel Group and 12.18. Group merge hotel operations

03.04.2024 - 12:21 / traveldailynews.com / Vicky Karantzavelou

The two companies are consolidating to strengthen respective growth strategies.

DUSSELDORF – The Lindner Hotel Group (LHG) takes over the operation of five hotels previously managed by the 12.18. Group (12.18.). LHG’s portfolio will grow from two to four brands. 12.18. will focus on real estate activities. Both companies consider the merger to be another milestone in their respective growth strategies.

The takeover strengthens LHG’s position as an operator and lessee of hotel real estate. In addition to expanding its brand portfolio, it is now active in three other countries: Italy, UK and USA. “The integration marks the next chapter in our strategic direction,” commented Arno Schwalie, CEO of the Lindner Hotel Group. “We are growing with a clearly differentiated multi-brand strategy and are strengthening our position in the European leisure market.”

As a result of the takeover, LHG will increase its turnover by around 90 million euros and add more than 1,000 rooms to its portfolio. LHG will now operate 35 hotels in eight European countries and the USA, with six additional hotels in the pipeline. LHG will employ around 2,500 people and expects to generate revenue of around 330 million euros in 2024. With 33 of those hotels operating under Hyatt brands, this merger also poses a great opportunity to strengthen LHG’s relationship and drive further growth with the leading global hospitality company.

12.18. focuses on acquiring, developing, and repositioning hotel real estate and providing asset management services to its capital partners. “Going forward, we will no longer operate hotels ourselves. However, at LHG, we have a strong partner with whom we will work closely on the operation of hotels. 12.18. can continue to offer our capital partners a comprehensive portfolio of services ranging from acquisition and conception, financing, development and repositioning to the operation and sale of hotel real estate,” said Adrian Lindner, Managing Director of 12.18. Asset Management. “As we did in the past, we will continue to decide on each property’s operating concept individually to find the best fit and also work with external operators and brands, next to our partnership with LHG.”

Currently, LHG operates hotels and resorts under the two brands Lindner Hotels & Resorts and me and all hotels. Following LHG’s exclusive collaboration agreement with Hyatt announced in 2022, Lindner Hotels & Resorts and me and all hotels are part of the JdV by Hyatt brand –a collection of independent hotels with unique personalities and a true reflection of their locations.

Tradition and innovation come together at the multi-award-winning Lindner Hotels & Resorts. From business hotels with modern meeting facilities to