J.D. Power just released its 2024 North America Airline Satisfaction Study, and while some airlines shone, others are clearly not prioritizing customer service. As domestic air travel continues to rise (with passenger volume increasing by 9.4% compared to the previous year) airlines find it challenging to maintain customer satisfaction amid crowded gates, overflowing overhead bins and rising ticket prices. However, the J.D. Power 2024 North America Airline Satisfaction Study, released on May 8, shows that some airlines are responding to these challenges by focusing heavily on staff training and doing what they can to improve the overall flight experience through friendly and attentive service. These efforts are paying off, allowing some airlines to deliver exceptional customer experiences despite the growing number of travelers.
While Air Canada appeared to come out as one of the worst airlines in North America placing last in business class and premium economy (with other Canadian national carrier WestJet ranking somewhere in the middle) Delta, Southwest and JetBlue got top marks for customer satisfaction.
“There are many aspects to the overall air travel experience that airlines cannot control, but one area in which they can profoundly influence is the positive effect that airline staff has on passengers,” said Michael Taylor, senior managing director of travel, hospitality, retail and customer service. “The big takeaway from this year’s study is the power of people to positively influence the overall flight experience. Airlines that are investing in staff training and recruitment are finding ways to overcome the negative effects of crowded gates and planes simply by being nice to their customers.”
Rankings:
First/business division: Delta Air Lines got the highest marks for customer satisfaction in the first/business division with a score of 743. JetBlue Airways (736) came in second. Air Canada came in last (629).
Premium economy: Delta Air Lines again got the highest ratings in customer satisfaction for premium economy for a second year in a row, with a score of 716. Alaska Airlines (687) came in second and American Airlines (684) got third place. Air Canada came in last (628).
Economy: Southwest Airlines came in first in customer satisfaction in economy/basic economy for the third year in a row, with a score of 685. Delta Air Lines (651) received second place and Allegiant Air (633) came in third. Air Canada came in third from the bottom with Frontier and Spirit receiving worse ratings.
Here are some of the major findings from the 2024 survey:
Passengers prioritize a smooth and secure travel experience over ticket prices: The J.D. Power 2024 North America Airline Satisfaction Study reveals that
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