Spirit Airlines is once again adding a slew of new routes that double down on the airline's recent strategy of boosting service in entrenched hubs of network carriers.
11.04.2024 - 12:49 / skift.com / Dawit Habtemariam / Yves Marceau / Claude Molinari
As excitement builds for the NFL Draft, Detroit is trying to entice football fans to get off the couch to explore the city.
Detroit is hosting the 2024 NFL Draft from April 25 to 27. Pure Michigan, Michigan Economic Development Corporation and Visit Detroit, the city’s tourism board, are launching a marketing campaign this Monday.
It stars Detroit-native Sam Richardson, the Emmy Award winning actor and comedian who played Richard Splett in HBO’s Veep and currently plays various characters on the Netflix sketch comedy, I Think You Should Leave with Tim Robinson.
In the ad, Richardson stops by Detroit businesses and iconic attractions like record shop Paramita Sound and diner Lafayette Coney Island. Former Detroit Lions running back Barry Sanders also appears.
“From music and culture, to art and architecture, food and innovation, Detroit has a style that continues to influence the world,” said Claude Molinari, president and CEO of Visit Detroit. “This campaign offers a glimpse of that through the eyes of iconic Detroiters, and we hope visitors will experience it for themselves around the draft and beyond.”
The ad has 15 second and 30 second spots that will run across Amazon, ABC, Barstool Sports, ESPN, Meta, and TikTok from April 15 through May 22.
The city has been drumming up excitement ahead of the the NFL’s’s annual event. On Wednesday, the government unveiled a large “Detroit” sign on a major interstate highway entering the city.
About 312,000 fans attended the NFL Draft in Kansas City last year, according to the NFL. Over 54 million people in the U.S. tuned in to watch the event.
Detroit filed for bankruptcy in 2013 at a time of high crime, rising unemployment, a struggling auto sector and a dwindling population.
Ten years later, the city has shown signs of new life. Detroit’s lower cost of living compared to historically popular cities like New York City and Boston has become a draw for ambitious young people.
“In cites like Detroit, there’s kind of a whole urban renewal happening that’s being driven by young people and therefore is attracting young people to come visit,” said Yves Marceau, vice president of product for G Adventures, in 2023. “Detroit is becoming the place to be for something because it’s affordable.”
Spirit Airlines is once again adding a slew of new routes that double down on the airline's recent strategy of boosting service in entrenched hubs of network carriers.
It’s about to get easier for frequent travelers to ball out on a cruise or a high-end casino vacation thanks to a new partnership between Hard Rock International and both Royal Caribbean and Celebrity Cruises.
It is an almost hypnotic experience visiting a techno club in Berlin.
Minister of Tourism, Hon. Edmund Bartlett, has called for a united international effort to bolster sustainable tourism practices as he addressed the United Nations General Assembly’s (UNGA) first-ever Sustainability Week in New York, this morning.
Valery Brown-Alce is a veteran in the Bahamas Ministry of Tourism with more than 30 years of experience working in various leadership capacities in the Bahamas Tourist Offices overseas. She has been at the helm of the Sales & Market-ing area in key markets in the United States having worked in Florida, Chicago, Boston, Los Angeles and New York. As an Executive Director, Mrs. Brown-Alce has successfully led the Global Sales teams in the United States, Canada and Europe executing Strategic Sales plans, Partnership programs with leading travel distribution companies towards achieving the goals of the Bahamas Ministry of Tourism.
Seven years after it was first announced, the wait is finally over.
Luxembourg is famous as the only country in the world to offer free public transport - and now it’s set to expand its reach.
JetBlue was the first major U.S. airline to offer free live TV on every flight, and now the New York-based carrier is raising the bar once again for the inflight viewing experience.
American Airlines is gearing up to launch its new Flagship onboard products with a big update to the soft product.
This article originally appeared in the April issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month.
Minister of Tourism, Hon. Edmund Bartlett has disclosed several important productive outcomes from a series of high-level stakeholder engagements at Seatrade Cruise Global 2024 in Miami, Florida, the industry’s premier annual event. The conference was held from April 8-11.
School is out, the sun is up, and the good times keep rolling! New Orleans offers activities for all types of travelers. Break away from ordinary summer vacation destinations and plan a getaway that allows your clients to go off the beaten path and experience the culture, magic, and timelessness of New Orleans.