Disney Increases Theme Park Ticket and Pass Prices

11.10.2023 - 20:31 / skift.com / Bob Iger / Selene Brophy / Robert Niles

Disney has increased a variety of ticket and annual pass prices for both Disneyland and Disney World. 

Disneyland raised one-day ticket prices by between 4% and 9% and also increased the prices of multi-day tickets, Magic Key annual pass renewals, Disney Genie+, and parking.

Entry-level access for a single-day visit on low-demand days at Disneyland and California Adventure will remain at $104, the same price since 2019. The daily ticket price for high-demand days, usually $179, has increased to $194, up 8%.

The Theme Park Insider outlined Disneyland prices for multi-day tickets, showing it rose between 9% and 16%.

Disneyland Multi-day ticket prices:

Walt Disney World Resort also announced Wednesday it is bringing back all-day Park Hopper access beginning 9 January. The Park Hopper access was put on hold during the pandemic and then brought back in 2021 with restricted access from 2 p.m.

“Multi-day tickets allow you admission to one theme park per day. To add Park Hopping to a Disneyland Resort multi-day ticket is more expensive now,” said Theme Park Insider Founder Robert Niles. “While Park Hopping for a one-day ticket remains a $65 upcharge, Park Hopping for a five-day ticket is up $15 to $75.”

Walt Disney World also raised the price of its annual passes by almost 10% but did not increase the price of daily tickets to its theme parks, added Niles. However, the price for parking at one of Disney World’s theme parks is up $5 today, to $30 per vehicle per day.

Walt Disney World Annual Pass Prices:

Overall inflation in the U.S. is currently near 4%.

“Disney could be betting that a monthly increase of $3.50 to $4.25 in payments isn’t going to cause that many pass holders to cancel, and they’ll still earn more revenue than if they didn’t increase prices,” said Touring Plans’ Len Testa. “In the overall scheme of things, it’s minor compared to the expense of paying for Genie+ and Individual Lightning Lane. And Disney’s not about to give up that revenue, no matter how much people complain.”

Aspokesperson commenting on the increased Disney ticket prices said, “We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer.”

Disney CEO Bob Iger recently detailed plans to significantly increase investment in its park division to the tune of  $60 billion over 10 years.

However, Disney’s decisions suggest that things are going much better for them right now in California than in Florida, according to Niles.

“Disneyland got hefty price increases in daily tickets and annual passes, while Walt Disney World only saw minor annual pass increases,”