Bills, bills, bills.
Expedia Lets Influencers Cash In, Announces AI Product Updates
15.05.2024 - 22:05 / skift.com / Dennis Schaal
With TikTok facing a potential U.S. ban, Expedia Group has introduced Travel Shops, a way for influencers and other content creators to earn commissions when travelers book their recommended hotels.
There are 14 launch partners, and Expedia plans to open up Travel Shops later this year to other influencers who can create content and entice people to book their favorite stays.
Here’s Oneika Raymond’s Travel Faves, for example: “As an avid traveler, the hotels I stay in are just as important as the actual destination itself. Here are a few of my bucket list hotel stays – these properties will blow you away!” she writes.
Her bucket list hotels include Silversands Grenada, Hotel Chalet Al Foss, and Sultan Cave Suites. If you click on any of them, it takes you into the Expedia booking path.
This is a way for content creators to monetize their work — other than through advertising royalties — and they can earn an unspecified commission from Expedia. The content doesn’t disappear after a time like it often does on social media, and travelers get a direct way to book their stays. Travel Shops are on Expedia desktop and in the Expedia app.
Expedia also announced its AI plays at its Expedia Explore 24 conference in Las Vegas this week:
Guest Review Summaries, said to be available now, use generative AI to summarize dozens or hundreds of hotel user reviews so travelers don’t have to wade through all of them.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
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